Wi-Fi, Meals, Pet Plans Among Most Common Senior Living Charged Services

Senior living operators are supplementing revenue and offsetting costs by charging residents for add-on services like cable and internet, food and pets. A recent Bild and Co. survey of more than 250 communities found senior living communities are frequently charging add-on fees for trash services, pets, laundry, additional meals and other services. According to the […]

Brookdale, Pennant Efforts to Evolve Executive Director Role Point to Industry Shortcomings

Brookdale Senior Living (NYSE: BKD) and Pennant Group (Nasdaq: PNTG) held their earnings calls in the last week, with one common theme being the future of the executive director role. “We are evolving the executive director role to emphasize a larger growth mindset, underscoring strong sales acumen for the incumbents and future community leaders,” Brookdale […]

Not a Commodity: Concessions vs. Rate Integrity in a New Senior Living Era

After a year marked by the highest annual rate increases in recent memory, some senior living sales leaders are wondering if offering concessions hurts or helps the industry’s value proposition On the one hand, some operators see concessions as a vital tool to secure move-ins and push often-choosy prospective customers over the finish line. On […]

Priority Life Care Launches Celebration Villa Brand With 17 Former Eclipse Communities

Priority Life Care assumed management of 17 senior living communities earlier this month, and is rebranding them under the Celebration Villa banner. All 17 properties formerly were operated by Eclipse Senior Living and are owned by Chicago-based real estate investment trust Ventas (NYSE: VTR). Priority, based in Fort Wayne, Indiana, has largely focused on the […]

Senior Living Marketing Leaps Into Digital Age With Innovations, Investments

In the first quarter of 2020, Vitality Living’s Facebook presence had a total of 11,000 impressions. As Covid-19 gripped the United States, however, the Brentwood, Tennessee-based provider began to use the social media platform more aggressively. Senior leadership and executive directors provided daily live updates of its pandemic response across its 16 communities in Alabama, […]

Senior Living Tensions Highlight Need for New Management Fee Approach

The ongoing, unprecedented wave of investors flocking to senior housing is contributing to a widening disconnect between mission-driven operators and investors pushing for larger, faster returns on their investments. Management fees paid to operators have emerged as one battleground leading to strained relationships and struggling projects. The root of the disconnect is in a lack […]

[White Paper] 3 Keys to Combating Multi-Site Occupancy Woes

Today’s senior housing operators face a number of challenges, and chief among them is an occupancy rollercoaster. This barrier, combined with consistent discounting is diminishing margins and putting considerable strain on both operators and investors. As new developments and acquisitions continue, driving operators to scale, they along with their capital partners must get back to […]