Senior living operators are supplementing revenue and offsetting costs by charging residents for add-on services like cable and internet, food and pets. A recent Bild and Co. survey of more than 250 communities found senior living communities are frequently charging add-on fees for trash services, pets, laundry, additional meals and other services. According to the […]
Bild & Co.
Many senior living communities across the U.S. are holding off from discounting, reflecting discipline for keeping senior living rates where they are. That’s according to a survey conducted by Bild and Co.The survey is based on market surveys of more than 250 communities across the country. In the first quarter of 2024, 63% of senior […]
This content is available through your SHN+ subscription Demand for senior living is high in 2024 – but to attract prospects, operators must work to personalize the sales experience from start to finish. From revamping how inquiries are handled to how conversions are made, many aspects of the senior living sales process have changed in […]
This article is part of your SHN+ subscription The senior living industry is in 2023 making great strides to attract the baby boomer generation — but for all of their efforts, operators may be missing the forest for the trees. We receive a lot of reports and data from companies that serve senior living providers, […]
Brookdale Senior Living (NYSE: BKD) and Pennant Group (Nasdaq: PNTG) held their earnings calls in the last week, with one common theme being the future of the executive director role. “We are evolving the executive director role to emphasize a larger growth mindset, underscoring strong sales acumen for the incumbents and future community leaders,” Brookdale […]
After a year marked by the highest annual rate increases in recent memory, some senior living sales leaders are wondering if offering concessions hurts or helps the industry’s value proposition On the one hand, some operators see concessions as a vital tool to secure move-ins and push often-choosy prospective customers over the finish line. On […]
Priority Life Care assumed management of 17 senior living communities earlier this month, and is rebranding them under the Celebration Villa banner. All 17 properties formerly were operated by Eclipse Senior Living and are owned by Chicago-based real estate investment trust Ventas (NYSE: VTR). Priority, based in Fort Wayne, Indiana, has largely focused on the […]
In the first quarter of 2020, Vitality Living’s Facebook presence had a total of 11,000 impressions. As Covid-19 gripped the United States, however, the Brentwood, Tennessee-based provider began to use the social media platform more aggressively. Senior leadership and executive directors provided daily live updates of its pandemic response across its 16 communities in Alabama, […]
The ongoing, unprecedented wave of investors flocking to senior housing is contributing to a widening disconnect between mission-driven operators and investors pushing for larger, faster returns on their investments. Management fees paid to operators have emerged as one battleground leading to strained relationships and struggling projects. The root of the disconnect is in a lack […]
Today’s senior housing operators face a number of challenges, and chief among them is an occupancy rollercoaster. This barrier, combined with consistent discounting is diminishing margins and putting considerable strain on both operators and investors. As new developments and acquisitions continue, driving operators to scale, they along with their capital partners must get back to […]
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