Senior Living Marketing Leaps Into Digital Age With Innovations, Investments

In the first quarter of 2020, Vitality Living’s Facebook presence had a total of 11,000 impressions. As Covid-19 gripped the United States, however, the Brentwood, Tennessee-based provider began to use the social media platform more aggressively. Senior leadership and executive directors provided daily live updates of its pandemic response across its 16 communities in Alabama, […]

Senior Living Tensions Highlight Need for New Management Fee Approach

The ongoing, unprecedented wave of investors flocking to senior housing is contributing to a widening disconnect between mission-driven operators and investors pushing for larger, faster returns on their investments. Management fees paid to operators have emerged as one battleground leading to strained relationships and struggling projects. The root of the disconnect is in a lack […]

[White Paper] 3 Keys to Combating Multi-Site Occupancy Woes

Today’s senior housing operators face a number of challenges, and chief among them is an occupancy rollercoaster. This barrier, combined with consistent discounting is diminishing margins and putting considerable strain on both operators and investors. As new developments and acquisitions continue, driving operators to scale, they along with their capital partners must get back to […]

[White Paper] 3 Keys to Combating Multi-Site Occupancy Woes

Today’s senior housing operators face a number of challenges, and chief among them is an occupancy rollercoaster. This barrier, combined with consistent discounting is diminishing margins and putting considerable strain on both operators and investors. As new developments and acquisitions continue, driving operators to scale, they along with their capital partners must get back to […]

Movers & Shakers: Benchmark Hires Chief Marketing Officer; LaSalle Group Names Finance VP

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]

It May Be Time for Chief Happiness Officers in Senior Living

Senior living organizations across the country have introduced a variety of new C-suite positions—from chief information officers to chief health officers—as they’ve repositioned their companies to serve frailer residents and please pickier adult children. Now, given the current labor challenges plaguing the industry, the next top executive to join senior living organizations in droves may be […]

Paul Mitchell Becomes Latest Brand Name in Senior Living

Iconic hair care brand Paul Mitchell has a new partnership with PS Salon & Spa, which will bring its products into hundreds of senior living communities nationwide. The move could be a sign of what’s to come, as national brands increasingly make their way into senior living. PS Salon & Spa, a division of PS […]

The Secrets to Growing Senior Living Sales, Occupancy

A constantly evolving senior housing market presents a wealth of opportunity for operators to drive revenue growth and move the needle when it comes to occupancy. But it all has to start with a finely tuned sales and marketing strategy, according to a panel of industry experts during the Senior Housing News Summit in Dallas […]