How Arrow Senior Living, Beztak, Discovery Built 3 Award-Winning Sales and Marketing Campaigns

Sales and marketing teams from across the senior living industry are using a variety of new ideas and campaigns to boost sales and attract future residents. Sales and marketing teams in 2024 have the challenge of appealing to both today’s and tomorrow’s residents. Given that baby boomer preferences are somewhat nuanced, operators have tried to […]

Beztak EVP: Our Future Lies in Personalizing Sales, Prioritizing Lifestyle Options for Residents

By optimizing senior living sales leadership blended with prioritizing dining and lifestyle offerings, Beztak is primed for future growth as the company continues occupancy recovery, according to Executive Vice President of Senior LIving Jason Kohler.  The Farmington, Hills, Michigan-based real estate and property management company operates nine communities across the All Seasons luxury independent living […]

Transform Podcast: Jason Kohler, Executive Vice President, Senior Living, Beztak

In this episode of Transform, hear from senior living industry veteran Jason Kohler. As Executive Vice President, Senior Living, Kohler currently leads the senior living division for Beztak, including the firm’s All Seasons brand. Learn how Beztak plans to grow its senior living platform in 2024 with scheduled renovations to multiple communities along with plans […]