With AI usage on the rise, operators are shifting marketing strategies to embrace authenticity by putting their residents in the spotlight. They’re also finding ways to address resident feedback when experiences are less than ideal. A widespread practice that is becoming increasingly popular is replacing the use of stock photography for social media posts and […]
This story is part of your SHN+ subscription Demand for senior living is surging in 2026. It might be too much of a good thing. Of course, it’s only good for senior living operators that millions of older adults will come to want and need senior living services as more baby boomers age in the […]
Simply reaching prospects is half the battle for senior living sales teams. Sometimes, the hardest part is getting them to actually walk through the front door. High demand is leading to higher occupancy rates and longer waitlists alike. Senior living providers are taking steps to engage prospects by making event programming more targeted, social and […]
For all that senior living operators have done to change the perception of the industry, many prospects still conflate independent living and assisted living with nursing homes. That immediate reaction can have an impact on sales efforts. Operators and their marketing teams then have to make an effort to showcase what the industry is actually […]
Reaching high occupancy may be worth celebrating, but senior living providers know their work does not stop there. To maintain strong census levels, many operators are refining sales and marketing strategies with tactics to keep demand steady. Maintaining a high census comes with its own set of operational challenges, largely focused on improving resident satisfaction […]
Senior living marketing teams are revamping their strategies for family caregivers with new messages centered around caring for a loved one at home. Louisville, Kentucky-based Atria Senior Living has always included family caregivers in marketing with strategies built around the profile of the adult daughter. Now, the company is broadening its message for a wider […]
This story is part of your SHN+ subscription Demand for senior living is high in 2026, and communities are filling up. But occupancy is just part of the game, the real target is higher margins. Protecting the bottom line is a delicate balance in 2026 as providers juggle rising expenses, from staffing to food costs. […]
This story is part of your SHN+ subscription Last year was not the big year for new development that the senior living industry hoped for. Now, almost halfway into 2026, owners, operators and investors are still waiting, with little indication as to when conditions will turn the corner. The senior living industry faces a growing […]
This story is part of your SHN+ subscription Development is still stalled out in 2026. For some senior living operators, inking new third-party management agreements is the only current way to scale. In 2026, companies including Greystar, Beztak and active adult provider Treplus Communities are jumping into third-party management of new communities they previously did […]
This story is part of your SHN+ subscription New payment structures bringing in additional revenue. Preparing for development. Launching third-party management services. Economic uncertainty. This is all part of the senior living industry’s choose-your-own-adventure year in 2026. During the 2026 Spring National Investment Center for Seniors Housing and Care (NIC) conference in Nashville, I heard […]
