More senior living operators are in 2025 subsisting on locally sourced leads as they take a step back from large, national third-party referral partners. For example, Farmington Hills, Michigan-based Beztak has cut its contracts with A Place for Mom. Sonida Senior Living (NYSE: SNDA) also has sought to drive more prospective residents to its website, […]
With positive momentum on occupancy and margin in 2024, the senior living industry is poised to capitalize on incoming demand — but many challenges remain. These challenges include still-tough development conditions as the supply and demand gap widened this year, which led to investors and developers in the space mostly shying away from rapid new […]
Senior living occupancy has been on the upswing, but maintaining that momentum could require larger investments in sales and marketing for 2025. Beztak, for instance, has increased its sales and marketing budget over the last several years, from around $900,000 in 2023 to just over $1 million in 2024. For 2025, that amount is anticipated […]
Sales and marketing teams from across the senior living industry are using a variety of new ideas and campaigns to boost sales and attract future residents. Sales and marketing teams in 2024 have the challenge of appealing to both today’s and tomorrow’s residents. Given that baby boomer preferences are somewhat nuanced, operators have tried to […]
By optimizing senior living sales leadership blended with prioritizing dining and lifestyle offerings, Beztak is primed for future growth as the company continues occupancy recovery, according to Executive Vice President of Senior LIving Jason Kohler. The Farmington, Hills, Michigan-based real estate and property management company operates nine communities across the All Seasons luxury independent living […]
In this episode of Transform, hear from senior living industry veteran Jason Kohler. As Executive Vice President, Senior Living, Kohler currently leads the senior living division for Beztak, including the firm’s All Seasons brand. Learn how Beztak plans to grow its senior living platform in 2024 with scheduled renovations to multiple communities along with plans […]
