This article is part of your SHN+ subscription From being “compassionately aggressive” in order to increase conversions, to having sales teams trained to handle various aspects of both marketing and sales in “centralized systems,” many providers are making significant changes to their senior living sales practices. This comes as operators make strategic investments in new […]
Though senior living represents a small portion of Beztak Properties’ overall property holdings, which includes 35,000 market-rate apartment homes, it is a growing focus for the vertically integrated real estate firm. The Farmington Hills, Michigan-based company has eight senior living communities in operation throughout Michigan, Florida and Arizona. That includes All Seasons Ann Arbor, an […]
