This story is part of your SHN+ subscription In 2025, senior living sales and marketing leaders are adapting to the rise of grandchildren as decision-drivers; pondering new strategies for pricing, engagement and education; and implementing new technology to aid their efforts. These are just a few of the big ideas shared during the recent Senior […]
Benchmark Senior Living
At a time when other senior housing developers are pulling back, firm National Development sees opportunities to grow. The Newton, Massachusetts-based firm announced it has broken ground on a new project for an 86-unit assisted living and memory care community in Scotch Plains, New Jersey. National Development expects to wrap up construction in the summer […]
If you ask Experience Senior Living CEO Phill Barklow, the senior living industry has an opportunity to kick growth into higher gear in 2025. But industry’s goal to “thrive in 2025” is contrasted with many operating challenges operators face in their plans for new growth. In working to narrow the supply-demand gap as development remains […]
Achieving strong lease-up before and after a community opens is critical for setting the stage for a new project reaching stabilization – and not an easy feat. Operators must contend with local market competition, sometimes within new markets; balance sales and marketing tactics to raise brand awareness; and leverage seemingly every department involved in community […]
This story is part of your SHN+ membership Senior living operators expect continued margin expansion in 2025 – as long as they can continue to entice older adults to move into their communities. Operators including Benchmark Senior Living, Cogir, Discovery Senior Living, Merrill Gardens and Stellar Senior Living have increased margins in 2024, and they […]
Senior living operators in recent years have spent time revamping culinary and dining programs to improve the overall resident experience, while using dining to inform programming and engagement. Senior Housing News caught up with Benchmark Senior Living Vice President of Culinary Dawn Bradley, who joined the company earlier this month. From more personal customization to […]
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Curana Health and the Serviam Care Network have announced an expansion effort in Florida to bring value-based care services to senior living communities in the Sunshine State. Known as the Value-Based Care Alliance of Florida, the effort aims to expand value-based care initiatives to operators in the state with an overall goal of improving care […]
Tom Grape is the Chairman and CEO of Benchmark Senior Living, a health care service community that offers assisted living, independent living, memory care, skilled nursing and respite care. In his Hot Seat interview, Grape gets personal by sharing his favorite mantra, his most important people management principle, his favorite morning drink (hint: it’s not […]
Priority Life Care is launching a new fund to accelerate its growth, with a new chief investment officer leading the effort. The company is spinning up a new $10 million fund to attract and fuel co-investment in senior living acquisitions, according to CEO Sevy Petras. To manage the effort, the Fort Wayne, Indiana-based senior living […]
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