The Battle for Senior Housing Occupancy is About to Begin

During our recent virtual Sales Summit, Oakmont Senior Living COO Matt Stevenson said something that caught my attention: “When we look in most markets, we’re hovering around 10% to 11% penetration … to fully recover as an industry, we’ve got to get that to 15% levels.” His point was that, with the vaccine rollout enabling […]

Why Brookdale, Belmont Village Top Sales Execs are Bullish on 2021

Sales and marketing staff were among the first in the senior living industry to feel the operational effects of the pandemic — and they will play a crucial role in ushering them out, too. With national senior living occupancy rates at a historic low, the work of sales and marketing teams is perhaps more important […]

Top Senior Housing Trends for 2021

Among the many lessons that Covid-19 drove home in 2020: No one can predict what the future holds. But as the senior living industry battles the latest wave of infections and starts to beat back the pandemic through vaccination, it’s also more important than ever to look ahead and try to identify what trends will […]

Harrison Street Reportedly Raises $720M for Potential $2B Fund; Senior Housing a Target

Harrison Street has reportedly raised $720 million for a new fund to be invested in senior housing and other types of real estate. The fund ultimately could raise up to $2 billion, according to a Nov. 17 filing with the Securities and Exchange Commission (SEC). Chicago-based Harrison Street raised $720 million within 60 days and […]

Belmont Village President: Crisis Breeds Innovation, Opportunities

Like senior living providers across the nation, Belmont Village has been tested by the coronavirus pandemic. Yet, despite increased costs and operational complexities, Covid-19 is also spurring innovation and could present growth opportunities for the Houston-based provider, according to President Mercedes Kerr. After a decade with Toledo, Ohio-based real estate investment trust Welltower (NYSE: WELL), […]

In the Pipeline: SRG Opens First Texas Community; Alliance’s Active Adult Debut

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards. Sign up for the SHN Architecture & Design Newsletter from SHN for updates on architecture and design trends and the annual SHN Awards Competition. Construction: Planned Pegasus Community in Mississippi Set for Facelift Ridgeland Place, a Pegasus Senior Living-managed […]