When it comes to senior living communities, marketers still favor the tried-and-true. They rank “community website” as the most effective way to market senior communities, but direct mail, in-person events, and print ads follow, beating out digital marketing methods. That’s according to 149 senior living marketing vice presidents, directors, and managers who responded to an online survey conducted in […]
ASHA
Welltower Welcomes New VP of Investments Welltower Inc. (NYSE: HCN) hired Kevin Tyler as vice president of investments for the real estate investment trust (REIT). Tyler joins Welltower from Green Street Advisors, where he was an analyst and health care sector head. He has almost 15 years of experience in real estate, health care and […]
The senior housing industry may have been unrealistic in calculating its customer base for years, skewing estimated demand and impacting capital allocation decisions, according to a new white paper. To assess whether the service-enriched senior housing industry has a realistic grasp on who makes up its customer base—and to determine the impact recalibrating the customer base would have […]
Senior housing construction costs are nearing pre-recession levels and will likely continue to rise, despite the labor challenges also impacting the industry. That’s according to two new issue briefs published by the American Seniors Housing Association (ASHA) and Iowa-based national construction firm The Weitz Company. The tight labor market is becoming a major issue for […]
CBRE Promotes New Vice Chairman CBRE Group, Inc. announced the promotion of Aron Will to vice chairman. He is CBRE’s youngest vice chairman to date. Will is currently the co-leader of the national senior housing debt and structured finance practice for CBRE Capital Markets, which specializes in the capitalization of independent living, assisted living, memory […]
Talk of oversupply has permeated the seniors housing industry for months on end, with real estate investment trusts (REITs) and operators alike expressing fears and doubts about the future of the market. Is it possible, though, that seniors housing developers have not been building enough to keep up with demand? The United States will need […]
Some senior housing leaders believe that the industry needs to help lead a dramatic shift in the way Americans think about aging, to dispel the idea that staying at home for as long as possible is the ideal way to grow older. That notion indeed appears to be firmly entrenched, at least in the current […]
The U.S. Department of Labor (DOL) has dramatically increased the number of salaried workers eligible for overtime, sending senior housing executives—and business leaders in other sectors—crunching numbers and considering how to cope with labor costs that could skyrocket. Specifically, employers now may have to pay overtime to salaried workers making $47,476 a year ($913 a […]
Senior housing development returned to city centers following the economy’s rebound from the 2008 recession, with providers taking advantage both of an improved financial climate and inherent opportunity within urban fabrics. Now, senior living might consider taking an urban approach to markets outside of metro areas and find that they’ll reap similar benefits, as innovative […]
Despite recent market data and analysis that indicates the independent living and assisted living sectors may be past their peaks, senior housing market participants may still keep a positive outlook for the coming year. The seniors housing market is generally healthy, and while 2016 won’t be a banner year like 2015, it should still be a […]
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