Memory care operators will have plenty of needs-based demand to sustain and grow their operations in the years ahead – but only if they can shore up issues in staffing and other crucial areas. For most memory care operators, the darkest days of the Covid-19 pandemic meant major staffing challenges and difficulties caring for residents. […]
Succeeding in creating a meaningful tour experience can make or break a memory care community’s chance at making a new resident conversion – but doing so can feel more art than science.. But there are ways that operators can improve tours to drive a higher rate of move-ins. Higher acuity care like assisted living and […]
This article is part of your SHN+ subscription From being “compassionately aggressive” in order to increase conversions, to having sales teams trained to handle various aspects of both marketing and sales in “centralized systems,” many providers are making significant changes to their senior living sales practices. This comes as operators make strategic investments in new […]
Of all the senior living unit types, memory care is the one most rooted in residents’ needs. And yet, memory care operators in 2023 can’t simply sit on their laurels and wait for prospects to arrive. The reason why is that residents and their families are doing their research online prior to moving in, and […]
Artis Senior Living finds itself with fuller pockets after a $40 million equity raise this week. The move comes about six weeks after CEO Josh Krull announced on LinkedIn that he would be taking the reins as the chief executive. The news of the equity raised is according to a filing with the Securities and […]
Elegance Living has promoted Lisa Gaudioso to the role of CEO. She succeeds former CEO Joshua Krull, who left the company this month to lead Artis Senior Living. In addition to naming a new CEO,Baltimore-based Elegance Living announced multiple other promotions, including: Anthony Stablien to the role of president, Jennifer Lauer to vice president of […]
Turnover. Burnout. Margin erosion. In 2023, sales teams must prepare for a long and growing list of new challenges. Exactly how those challenges will play out this year is still an open question. With so much uncertainty ahead, senior living sales leaders are staying flexible to field whatever may come down the road. At the […]
It’s no secret that culture is an important ingredient in a winning sales strategy — and that is doubly true in memory care communities. Prospective residents and their families often have many questions — and some anxieties — over what memory care entails and who it’s for. Sales teams in the sector must have both […]
In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Submissions are currently open. In the Pipeline: Planned Atria, Welltower Among Project Partners for $300M Redevelopment in New Jersey Atria Senior Living, Welltower (NYSE: WELL), multifamily […]
In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. View this year’s winning entries here. Construction: Planned IntegraCare, Avenue Development Plan Community in Pennsylvania IntegraCare and Avenue Development have announced plans for a new senior […]
