Welltower (NYSE: WELL) in the second quarter of the year continued to add more fuel to its investment engine while also rethinking the kinds of senior living units it targets. The Toledo, Ohio-based real estate investment trust (REIT) this week announced an additional $1.1 billion in investments, bringing its total acquisition activity to almost $5 […]
Sales and marketing teams from across the senior living industry are using a variety of new ideas and campaigns to boost sales and attract future residents. Sales and marketing teams in 2024 have the challenge of appealing to both today’s and tomorrow’s residents. Given that baby boomer preferences are somewhat nuanced, operators have tried to […]
This article is available as part of your SHN+ membership This week, Walmart announced the closure of its Walmart Health business, which will shutter 51 health centers across five states. The news is part of a reckoning that is unfolding in the health care sector, with implications for senior living. The health care reckoning can […]
This content is available as part of your SHN+ subscription This economic cycle is going to feel like a “slow-moving train wreck.” Shankh Mitra, CEO of Welltower (NYSE: WELL), said that last week at the National Investment Center for Seniors Housing & Care (NIC) Fall Conference in Chicago. And his comments were reinforced the next […]
A new generation of older adults is entering the senior living industry, but operators vying for their business can’t simply rest on their laurels. The baby boomers are bringing with them a range of desires and needs out of senior housing communities, and to attract them, operators need to shift their perspective by listening and […]
Stephanie Harris is CEO and Principal of Arrow Senior Living, a St. Louis-based senior living operator that is expanding throughout the Midwest. She is a believer of the power of fine details, and over the years she has fine-tuned the company’s operations and unit mix to maximize potential margins. In this Hot Seat interview, Harris […]
This article is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: In Progress AHEPA starts on fifth affordable senior housing project AHEPA Senior Living announced the start of […]
For years, the senior living industry has prepared to meet the needs of the incoming boomers en masse — and yet, the generation’s exact preferences and desires have seemed stubbornly opaque. But a new report released last month by the American Seniors Housing Association (ASHA) and conducted by the ProMatura Group offered a clear window […]
Senior living operators are prioritizing personalized wellness services as residents move into communities with a growing list of unique needs and wants. That has pushed senior living operators including Liberty Senior Living, Arrow Senior Living and Sunshine Retirement Living to connect with residents even before they move in so they can tailor programming and services […]
It’s no secret that independent living means something different than it did just one or two decades ago — but in 2023, the product type faces an existential question: Does IL still exist? Of course, plenty of senior living operators still offer something in their communities called “independent living.” And by that measure, the product […]
