Senior living sales and marketing have taken on renewed importance as operators look to grow occupancy. But in 2023 with the looming arrival of the baby boomers, landing on a message that resonates with prospective residents and their loved ones isn’t easy. As they have done in past years, senior living operators are turning to […]
When it comes to margins, the little things matter. Arrow Senior Living CEO Stephanie Harris has seen this play out firsthand in the St. Louis-based company’s portfolio of 29 communities. In 2023, Harris and the other leaders at Arrow are laser-focused on certain metrics that, in piecemeal, could make a significant difference in the company’s […]
On December 17, Arrow Senior Living released a video showing residents in communities throughout its portfolio singing “White Christmas.” The viewer travels a narrative arc about what the holidays mean to residents, all while residents serenade the viewer with Irving Berlin’s classic song. It’s a small example of how there’s no going back to the […]
This article is sponsored by The Joint Commission. In this Voices interview, Senior Housing News sits down with Derek Harris, Wellness Analyst with Arrow Senior Living, to learn the experience that Arrow had in going through The Joint Commission accreditation. Harris shares best practices and methods for success, and offers his take on what to […]
With margins under pressure, occupancy still in need of boosting and chatter of an uncertain economy ahead, 2023 is shaping up to be a pivotal year for senior living sales. Few know that better than LCS Chief Marketing Officer Rick Westermann, who leads sales and marketing for the Des Moines, Iowa-based senior living company. For […]
Kayla Barlow, vice president of resident experience with Arrow Senior Living Management, has been named a 2022 future leader by Senior Housing News. Arrow Senior Living grew by about one-third during the Covid-19 pandemic and the St. Louis-Based operator is planning more growth in the near future with 12 developments in the pipeline. To become […]
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The senior living industry is on track to be “crushed” by middle-market demand. Those are the words of Innovation Senior Living CEO Pilar Carvajal, who spoke with me for the Senior Housing News Transform podcast in May. “It’s actually an opportunity of a lifetime that I don’t know if our industry is going to be […]
If Arrow Senior Living CEO Stephanie Harris is right, millions or billions more dollars will be deployed in the senior living industry by late fall. As she looks across the industry, she believes there is a growing number of communities that opened in the years before the pandemic that are effectively stuck in neutral with […]
In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned Maryland Hotel to Transition to Senior Living The Solomons Inn Hotel in Solomons, Maryland will stop catering to travelers and start serving seniors as […]
