Future Leader: Shannon Novak, Senior Managing Director of Marketing, Arrow Senior Living

The Future Leaders Awards program is brought to you in partnership with PointClickCare. The program is designed to recognize up-and-coming industry members who are shaping the next decade of behavioral health, senior housing, skilled nursing, home health, and hospice care. To see this year’s Future Leaders, visit https://futureleaders.agingmedia.com/. Shannon Novak, Senior Managing Director of Marketing […]

Memory Care Innovation Award Winner: Elizabeth Thompson, Regional Director of Memory Care, Arrow Senior Living

The Memory Care Innovation program is designed to recognize passionate and innovative industry members who are shaping the future of cognitive care across behavioral health, home health and home care, hospice and palliative care, senior housing, and skilled nursing. To see this year’s inaugural Memory Care Innovation Award winners, visit https://innovation.memorycarebusiness.com/.  To become a Memory […]

Senior Living Operators Embrace More Flexible Scheduling Practices to Improve Staffing

Building in more flexibility to worker schedules is not a new strategy for the senior living industry. But in 2024, operators are still tweaking those strategies to improve their staffing practices. The concept has worked well in other customer-facing industries. After global retailer Ikea faced a turnover problem in 2022 and 2023, the company implemented […]

Arrow Senior Living Now Managing 8 More Communities in 4 States

Arrow Senior Living was recently named an operating partner for eight senior living communities in Missouri, Illinois, Iowa and Arkansas. The St. Charles, Missouri-based based senior living operator will manage six independent living communities for Welltower (NYSE: WELL) with a total of 654 apartments among the four states. The company also is managing two assisted […]

Welltower Adds Fuel to Investment Engine, Refocusing Efforts on Lower-Acuity Assisted Living

Welltower (NYSE: WELL) in the second quarter of the year continued to add more fuel to its investment engine while also rethinking the kinds of senior living units it targets. The Toledo, Ohio-based real estate investment trust (REIT) this week announced an additional $1.1 billion in investments, bringing its total acquisition activity to almost $5 […]

How Arrow Senior Living, Beztak, Discovery Built 3 Award-Winning Sales and Marketing Campaigns

Sales and marketing teams from across the senior living industry are using a variety of new ideas and campaigns to boost sales and attract future residents. Sales and marketing teams in 2024 have the challenge of appealing to both today’s and tomorrow’s residents. Given that baby boomer preferences are somewhat nuanced, operators have tried to […]