Company Coverage

Arbor Glen

Assisted Living

In the Pipeline: Senior Housing Construction Projects (9/8/16)

By Alana Stramowski |

(Rendering of The Sheridan at Laumeier Park, located in Sunset Hills, Mo.— Photo courtesy of Senior Lifestyle Corporation) Construction: Planned National Healthcare Development Plans Skilled Nursing Facility Located in Avondale, Arizona, a new transitional rehabilitation and skilled nursing facility will be built as part of a larger health care campus by National Healthcare Development. The […]

Communities

3 Senior Housing Marketing Strategies That Deliver Results

By Emily Study |

In the sales world, it’s called a “micro-yes.” In the senior living world, it’s called guiding a lead. But the idea is the same: Marketers and senior living providers, alike, must guide customers and prospects along through a series of smaller decision points, or micro-yeses, to get to the ultimate yes, which is the purchase […]