Amazon’s Latest Moves Toward Senior Care Disruption

Three news items recently focused my attention on perhaps the biggest potential disruptor of senior living in the coming years: Amazon (Nasdaq: AMZN). Here’s what the Seattle-based company has been up to lately: — Amazon hired industry veteran Ginna Baik as senior business development manager for senior living — Amazon Care is launching in all […]

Medicaid Could Help Unlock Middle-Market Senior Living — But Policies, MCOs May Not Favor Providers

With their eyes on the huge cohort of lower- and middle-income baby boomers, senior living providers are looking to the Medicaid program as one potential avenue for growth. Large providers such as ALG Senior and Gardant have carved out niches in the Medicaid space, but recent Medicaid policy changes paint a decidedly mixed picture about […]

New Medicare Advantage Changes Expand Senior Living Opportunities

Recently announced Medicare Advantage policy changes could open up new opportunities for senior living providers, further accelerating the transformation of the industry’s dominant private-pay revenue model. “Senior living providers are crazy if they don’t start thinking about housing/health care integrated products,” Anne Tumlinson, founder and CEO of Anne Tumlinson Innovations, told Senior Housing News, in […]

Senior Living Providers Must Court New Partners, Be Open to Financial Risk

The health care industry’s shift in focus from acute care in a centralized setting to treating people in their homes is creating ripple effects across the senior living market. Senior housing owners and operators need to prepare for the shift or risk being left behind, National Investment Center for Seniors Housing & Care (NIC) founder […]

Aetna To Scale Up Medicare Advantage Senior Living Referral Platform

Picture an 83-year-old woman in Wisconsin who is increasingly prone to falls, researching assisted living communities. Unable to cut through a pool of options, she calls a referral service offered by her Medicare Advantage plan, where a consultant is able to narrow her choices based on select criteria she provides. This scenario is already coming […]

Medicare Advantage Insurer Anthem Wants to ‘Push Innovation Buttons’ with Senior Living

As senior living providers assess how they can seize new opportunities in Medicare Advantage (MA), they should consider one of the nation’s largest insurance companies an interested potential partner. Indianapolis-based Anthem Inc. (NYSE: ANTM) is the largest for-profit managed health company under the Blue Cross and Blue Shield umbrella. It is also the most prominent […]

Managed Care Opportunity Demands New Mindset, Tech in Senior Living

Some senior living providers need to both shift their mindset and implement new technology, or they will miss an emerging opportunity to partner with Medicare and Medicaid managed care plans and could be behind the eight-ball for years to come. In managed care, private-sector insurance companies receive federal and/or state funds to create benefits packages […]