New Medicare Advantage Changes Expand Senior Living Opportunities

Recently announced Medicare Advantage policy changes could open up new opportunities for senior living providers, further accelerating the transformation of the industry’s dominant private-pay revenue model. “Senior living providers are crazy if they don’t start thinking about housing/health care integrated products,” Anne Tumlinson, founder and CEO of Anne Tumlinson Innovations, told Senior Housing News, in […]

Senior Living Providers Must Court New Partners, Be Open to Financial Risk

The health care industry’s shift in focus from acute care in a centralized setting to treating people in their homes is creating ripple effects across the senior living market. Senior housing owners and operators need to prepare for the shift or risk being left behind, National Investment Center for Seniors Housing & Care (NIC) founder […]

Aetna To Scale Up Medicare Advantage Senior Living Referral Platform

Picture an 83-year-old woman in Wisconsin who is increasingly prone to falls, researching assisted living communities. Unable to cut through a pool of options, she calls a referral service offered by her Medicare Advantage plan, where a consultant is able to narrow her choices based on select criteria she provides. This scenario is already coming […]

Medicare Advantage Insurer Anthem Wants to ‘Push Innovation Buttons’ with Senior Living

As senior living providers assess how they can seize new opportunities in Medicare Advantage (MA), they should consider one of the nation’s largest insurance companies an interested potential partner. Indianapolis-based Anthem Inc. (NYSE: ANTM) is the largest for-profit managed health company under the Blue Cross and Blue Shield umbrella. It is also the most prominent […]

Managed Care Opportunity Demands New Mindset, Tech in Senior Living

Some senior living providers need to both shift their mindset and implement new technology, or they will miss an emerging opportunity to partner with Medicare and Medicaid managed care plans and could be behind the eight-ball for years to come. In managed care, private-sector insurance companies receive federal and/or state funds to create benefits packages […]

Why Senior Living Providers Need to Seize New Medicare Advantage Opportunities

The Medicare Advantage era is dawning in senior living. Due to policy changes implemented this year, these insurance plans appear poised to become a more important payer for senior living services. Under Medicare Advantage, federal dollars flow to private-sector insurance companies—including giants such as UnitedHealthcare (NYSE: UNH) and Humana (NYSE: HUM)—which offer benefits packages to […]