HHS: Assisted Living Providers to Receive $140M in Phase 3 Provider Relief Expansion

Assisted living providers stand to receive $140 million in the latest round of Covid-19 relief for health care providers from the Department of Health and Human Services (HHS). That is according to an HHS spokesperson, replying to a request for comment from Senior Housing News on Wednesday’s announcement that the agency is expanding its Phase […]

Assisted Living to Benefit as HHS Increases Relief Fund Distribution to $24 Billion

The federal government on Wednesday announced that it is expanding the third phase of Covid-19 relief for health care providers, including assisted living. The Department of Health and Human Services (HHS) is boosting its Phase 3 funding total from $20 billion to $24 billion, after concluding that the initial amount did not sufficiently cover lost […]

HHS Sending Second Wave of Covid-19 Rapid Tests to Assisted Living Providers

The Department of Health and Human Services (HHS) is ramping up its Covid-19 testing support network, and senior living is included. To date, HHS sent out 541,000 Covid-19 rapid antigen tests to 5,500 assisted living facilities across the country with a Clinical Laboratory Improvement Amendment (CLIA) certificate of waiver. Another 2.6 million tests are being […]

5 Top Concerns for Senior Living This Fall

One thing is certain as the coronavirus pandemic enters its sixth month in the U.S.: Covid-19 is not going away. “We are going to have to live with Covid-19 in the world,” Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier told Senior Housing News. And, in many regards, the senior living industry is in fact […]

Feds Formally Announce Financial Covid-19 Support for Private-Pay Assisted Living

Private-pay assisted living providers now have the ability to apply for funding under the Provider Relief Fund Phase 2 General Distribution allocation, the U.S. Department of Health and Human Services (HHS) announced Tuesday. The announcement comes about two weeks after the federal agency told the American Seniors Housing Association (ASHA) during a call that relief […]

Why Senior Living Providers Must Treat Sales Leads Like Gold in the Covid-19 Era

Covid-19 has depressed senior living leads, inquiries, tours and move-ins — and that means senior living sales teams can’t afford to let prospects fall through the cracks. Year-over-year, senior living inquires are down 35%, re-inquiries are down 65%, tours are down 26% and move-ins are down 30%, according to data from senior living marketing firm […]

Perceptions of Senior Living Slide, But Most Consumers Unshaken by Covid-19

Prospective residents and their loved ones largely have not soured on the idea of moving into a senior living community despite Covid-19, although the pandemic has taken a toll on consumer sentiment. That’s according to a new survey conducted for the American Seniors Housing Association (ASHA) by ProMatura Group, an Oxford, Mississippi-based senior living market […]