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American Seniors Housing Association
Senior living marketing teams are revamping their strategies for family caregivers with new messages centered around caring for a loved one at home. Louisville, Kentucky-based Atria Senior Living has always included family caregivers in marketing with strategies built around the profile of the adult daughter. Now, the company is broadening its message for a wider […]
Senior living prospects are growing more familiar with senior living options and are interested in planning their next chapters. Now comes the hard part: Senior living operators must turn that interest into action. That’s among the findings of a new consumer sentiment report from the American Seniors Housing Association (ASHA) and ProMatura. The survey is […]
Acuity levels among senior living residents are continuing to rise – and may be underreported, according to new survey results. The most recent American Seniors Housing Association and August Health Clinical Leaders Report, released Dec. 8, collected responses from 68 clinical leaders across the senior living continuum and nation. Just under three-quarters of the leaders, […]
New data is underscoring the important link among senior living residents’ sense of “feeling at home,” their satisfaction and an operator’s financial success. That’s according to the 2025 Independent and Assisted Living Feel at Home Report by the American Seniors Housing Association (ASHA) in partnership with the ProMatura Group. The study profiled over 4,500 residents […]
Earlier this week, U.S. president Donald Trump enacted a range of new tariffs that sent the stock marketing tumbling and left senior living operators and industry associations bracing for impact. With the move, the White House enacted at least a 10% tax on all goods imported to the United States, with countries such as Vietnam, […]
This story is part of your SHN+ subscription Two major real estate acquisitions announced in the last two weeks are setting a faster pace for senior living investments to come in 2025. Earlier this week, Apollo (NYSE: APO) agreed to acquire Bridge Investment Group, a capital markets company that owns 62 senior living communities as […]
The senior living industry spent the better part of the weekend and Monday bracing for tariffs that, at least for now, seem to be on hold. But the reaction of senior living operators, developers and industry associations underscore the unclear current outlook for senior living development in 2025, and come at a time when many […]
Earlier this year, the American Seniors Housing Association (ASHA) relaunched its Where You Lives Matters website to serve as a “game-changing new tool” for online lead aggregation. Initially launched in 2016, the independent website failed to gain traction with operators while still being a viable educational resource for consumers seeking answers about senior living. With […]
Many current active adult residents are seemingly satisfied with their living experience, and hold affordability among their top desires. That’s according to a new research report by the American Seniors Housing Association (ASHA) and ProMatura Group. The report, released Tuesday, is based on responses from 873 older adults currently living in rental active adult communities, […]
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