New Report Links ‘Feeling at Home’ to Senior Living Resident Satisfaction, Better Financial Performance

New data is underscoring the important link among senior living residents’ sense of “feeling at home,” their satisfaction and an operator’s financial success. That’s according to the 2025 Independent and Assisted Living Feel at Home Report by the American Seniors Housing Association (ASHA) in partnership with the ProMatura Group. The study profiled over 4,500 residents […]

Where You Live Matters 2.0: Inside the Renewal of ASHA’s Senior Living Referral Site 

Earlier this year, the American Seniors Housing Association (ASHA) relaunched its Where You Lives Matters website to serve as a “game-changing new tool” for online lead aggregation.  Initially launched in 2016, the independent website failed to gain traction with operators while still being a viable educational resource for consumers seeking answers about senior living. With […]

Affordability Top of Mind for Current Active Adult Residents

Many current active adult residents are seemingly satisfied with their living experience, and hold affordability among their top desires.  That’s according to a new research report by the American Seniors Housing Association (ASHA) and ProMatura Group. The report, released Tuesday, is based on responses from 873 older adults currently living in rental active adult communities, […]

Angst and Opportunity: Nursing Home Upheaval Raises Stakes for Medicaid-Based Assisted Living

This content is available through your SHN+ membership Upheaval in the nursing home sector is increasing the need for Medicaid-based assisted living. This was one of the key takeaways from my meetings last week at the American Health Care Association/National Center for Assisted Living (AHCA/NCAL) annual conference in Denver. Given that AHCA is the largest […]

Why Value-Based Care Has Reached a Tipping Point in Senior Living

Senior living providers are more focused than ever on providing high-quality health care — and finding ways to be compensated for doing so. This is driving investment in clinical capabilities and pushing the industry to a tipping point on value-based care. These are among my takeaways from the recent American Seniors Housing Association (ASHA) meeting […]