Where You Live Matters 2.0: Inside the Renewal of ASHA’s Senior Living Referral Site 

Earlier this year, the American Seniors Housing Association (ASHA) relaunched its Where You Lives Matters website to serve as a “game-changing new tool” for online lead aggregation.  Initially launched in 2016, the independent website failed to gain traction with operators while still being a viable educational resource for consumers seeking answers about senior living. With […]

Affordability Top of Mind for Current Active Adult Residents

Many current active adult residents are seemingly satisfied with their living experience, and hold affordability among their top desires.  That’s according to a new research report by the American Seniors Housing Association (ASHA) and ProMatura Group. The report, released Tuesday, is based on responses from 873 older adults currently living in rental active adult communities, […]

Angst and Opportunity: Nursing Home Upheaval Raises Stakes for Medicaid-Based Assisted Living

This content is available through your SHN+ membership Upheaval in the nursing home sector is increasing the need for Medicaid-based assisted living. This was one of the key takeaways from my meetings last week at the American Health Care Association/National Center for Assisted Living (AHCA/NCAL) annual conference in Denver. Given that AHCA is the largest […]

Why Value-Based Care Has Reached a Tipping Point in Senior Living

Senior living providers are more focused than ever on providing high-quality health care — and finding ways to be compensated for doing so. This is driving investment in clinical capabilities and pushing the industry to a tipping point on value-based care. These are among my takeaways from the recent American Seniors Housing Association (ASHA) meeting […]

Senior Living Leaders See Need to Overhaul Industry’s ‘Basic Operating Model’

Margin compression is forcing senior living providers to reconsider some of the most fundamental aspects of the traditional operating model. This was one takeaway from the American Seniors Housing Association (ASHA) conference that took place earlier this week in Scottsdale, Arizona. Covid-related margin pressure has been exacerbated by cost inflation and staffing pressures. After two […]

Movers & Shakers: New CEO at Baptist Senior Family; Priya Hires Hutson as Marketing Chief

Baptist Senior Services names new CEO amid rebrand Pittsburgh-based Baptist Senior Services, now Baptist Senior Family, announced Timothy Myers will serve as President and CEO, replacing Alvin Allison Jr., who will retire at the end of this year. Myers was most recently CFO at Ingleside, a DC-area seniors housing parent company that oversees six senior […]

$25.5 Billion Relief Fund Being Released to Assisted Living, Other Health Care Providers After Delay

Another round of Covid-19 relief is being made available to health care groups, including assisted living providers. The Department of Health and Human Services (HHS) on Friday announced that it is releasing $25.5 billion in new funding for health care providers affected by the Covid-19 pandemic. The portal to apply for funds will open on […]

Base Pay In Senior Living Rose 7.8% in 2020, Executive Salary Freezes Show Signs of Thawing

Base pay rose 7.8% across all senior living positions between 2019 and 2020, with stronger wage growth for positions in which industry-specific knowledge was crucial to job performance. That’s according to the latest “State of Compensation in Seniors Housing” report from executive compensation consultancy Pearl Meyer and American Seniors Housing Association (ASHA). The annual survey […]