Most-Read Senior Housing News Stories of 2019

Alexis Ohanian’s predictions about senior living disruption caught the attention of Senior Housing News’ readership last year. The Reddit co-founder’s interest in developing tech solutions for seniors was our top-read story of 2019, ending a two-year stranglehold on the top spot by Jimmy Buffett’s Latitude Margaritaville expansion. In fact, the intersection of innovation and senior […]

New Medicare Advantage Telehealth Policies a ‘Big Win’ for Senior Living

Recently finalized Medicare Advantage (MA) policy changes will likely bring more telehealth services to senior living communities. Under the new policies, finalized on April 5 by the Centers for Medicare & Medicaid Services (CMS), Medicare Advantage plans will be allowed to cover telehealth services that originate from beneficiaries’ homes — such as an independent living […]

Why Senior Living Providers Start Medicare Advantage Plans Despite Low Margins

Some senior living providers that have succeeded on a private-pay model with robust margins are now starting their own Medicare Advantage insurance plans — diversifying into a complicated business with much thinner profits. There is no simple explanation for why organizations such as McLean, Virginia-based Sunrise Senior Living and Bloomfield, New Jersey-based Juniper Communities are […]

Juniper, Marquis Execs: Launching a Medicare Advantage Plan is Daunting, Rewarding

Launching a Medicare Advantage (MA) insurance plan is a huge undertaking for a senior living provider. However, the work and risks involved could be worthwhile, considering recent changes to the MA program and trends shaping the senior living industry — and some organizations are taking the leap, starting their own plans and creating a template […]

How Senior Living Providers Can Profit as Medicare Advantage Gains Momentum

There is likely significant financial upside for senior living providers who embrace care coordination and Medicare Advantage (MA) — and a potential big risk for those that don’t. That was the central argument posed in a panel discussion at the National Investment Center for Seniors Housing & Care (NIC) spring conference in San Diego. Under […]

How Senior Living Providers Can Start To Adapt For Managed Care

Managed care partnerships are gaining steam in senior living, and although many providers are well-positioned to forge those kind of relationships, not all of them know how, or where, to take the first step. Managed care is an umbrella term that can refer to a variety of arrangements among health care providers and/or payers. Generally, […]