Affinity Pushes Innovation, Sees Assisted Living as Next Big Frontier for Value-Based Care

One of the largest senior living providers in the nation is making a push to also have the most innovative assisted living care model. Hickory, North Carolina-based Affinity Living Group hired Dr. Kevin O’Neil as its chief medical officer (CMO) about eighteen months ago. O’Neil is no stranger to the senior living world. He served […]

ASHA President: Senior Living Providers Face More Challenges Than Ever Before

Senior living operators are under more pressure than ever before, American Seniors Housing Association (ASHA) President David Schless believes. “This is probably as challenging a time as there has ever been — certainly if your buildings are older and haven’t been refreshed,” he told Senior Housing News after the recent 2019 Senior Housing News Summit […]

LTC Completes Thrive Transition, Fine Tunes Acquisition Strategy

LTC Properties (NYSE: LTC) spent the first half of 2019 addressing underperforming operator partnerships and now believes it has set up its portfolio for improved performance in the year’s final months. Notably, the Westlake, California-based health care real estate trust completed the transition of six properties previously operated by Thrive Senior Living, and LTC is […]

Watermark, Affinity Launch Company-Wide LGBTQ Initiatives

Watermark Retirement Communities CEO David Barnes remembers the first time he recognized his company could be more inclusive for all. About seven or eight years ago, two gay men visited Watermark’s central office in Tucson, Arizona for advice on conducting market research for building a senior housing community exclusively for lesbian, gay, bisexual, trans and […]

How Affinity, Presbyterian Homes Are Carving Out a Middle-Market Niche

Two senior housing operators — one for-profit and one nonprofit — are taking different approaches to cutting rents and costs to accommodate the demand for a growing middle-market consumer base. Presbyterian Homes & Services Vice President Jon Fletcher and Affinity Living Group CEO Charlie Trefzger shared their strategies during a webinar Tuesday sponsored by the […]

Affinity Leverages Scale, Tech to Offer Middle-Market Senior Living

While the senior living industry searches for a way to reach the middle-market of consumers, one of the largest providers in the U.S. believes it has a winning formula. Affinity Living Group (ALG) has more than 140 communities open or soon-to-be-open across six states in the U.S. Southeast — 90% of which have rates amenable […]

Affinity Appoints New COO Amid Rapid Southeast Growth

Affinity Living Group (ALG) has a new chief operating officer to aid its ongoing expansion throughout the Southeast. The Hickory, North Carolina-based senior living provider on Thursday announced it has appointed Neal Lail as its COO. Lail, who most recently worked as the company’s chief marketing officer, was hired in 2016 as vice president of […]