LTC Completes Thrive Transition, Fine Tunes Acquisition Strategy

LTC Properties (NYSE: LTC) spent the first half of 2019 addressing underperforming operator partnerships and now believes it has set up its portfolio for improved performance in the year’s final months. Notably, the Westlake, California-based health care real estate trust completed the transition of six properties previously operated by Thrive Senior Living, and LTC is […]

Watermark, Affinity Launch Company-Wide LGBTQ Initiatives

Watermark Retirement Communities CEO David Barnes remembers the first time he recognized his company could be more inclusive for all. About seven or eight years ago, two gay men visited Watermark’s central office in Tucson, Arizona for advice on conducting market research for building a senior housing community exclusively for lesbian, gay, bisexual, trans and […]

How Affinity, Presbyterian Homes Are Carving Out a Middle-Market Niche

Two senior housing operators — one for-profit and one nonprofit — are taking different approaches to cutting rents and costs to accommodate the demand for a growing middle-market consumer base. Presbyterian Homes & Services Vice President Jon Fletcher and Affinity Living Group CEO Charlie Trefzger shared their strategies during a webinar Tuesday sponsored by the […]

Affinity Leverages Scale, Tech to Offer Middle-Market Senior Living

While the senior living industry searches for a way to reach the middle-market of consumers, one of the largest providers in the U.S. believes it has a winning formula. Affinity Living Group (ALG) has more than 140 communities open or soon-to-be-open across six states in the U.S. Southeast — 90% of which have rates amenable […]

Affinity Appoints New COO Amid Rapid Southeast Growth

Affinity Living Group (ALG) has a new chief operating officer to aid its ongoing expansion throughout the Southeast. The Hickory, North Carolina-based senior living provider on Thursday announced it has appointed Neal Lail as its COO. Lail, who most recently worked as the company’s chief marketing officer, was hired in 2016 as vice president of […]

Affinity Adding 16 New Properties to Portfolio, Developing Medicare Advantage Plan

Affinity Living Group is gaining scale and sophistication. The Hickory, North Carolina-based senior living provider plans to open or break ground on 16 properties this year and is developing a Medicare Advantage plan, although it has not ruled out partnering with an existing plan. Affinity is slated to open six new assisted living communities this year […]

In the Pipeline: Blake Community Coming to Texas; Work Underway for New Affinity Property

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards. Sign up for the SHN Architecture & Design Newsletter from SHN for updates on architecture and design trends, the annual SHN Awards Competition. Construction: Planned New Blake Community Coming to Texas Developer LifeCare Properties and operator Blake Management Group […]

Movers & Shakers: Affinity Bolsters Management Team; Leisure Care Names VP for East Coast Expansion

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]

Slammed by Two Hurricanes, Affinity Living Faces Long Road to Recovery

Hurricanes Florence and Michael have exacted a steep toll on senior living providers throughout the Southeastern United States, including Affinity Living Group. Affinity is the largest provider in the region and one of the largest in the nation, operating more than 140 communities across six states. With about 90 of those facilities in the Carolinas, […]