Affinity Leverages Scale, Tech to Offer Middle-Market Senior Living

While the senior living industry searches for a way to reach the middle-market of consumers, one of the largest providers in the U.S. believes it has a winning formula. Affinity Living Group (ALG) has more than 140 communities open or soon-to-be-open across six states in the U.S. Southeast — 90% of which have rates amenable […]

In the Pipeline: CA Ventures Project Near Philadelphia; HRA’s Next Florida Community

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards. Sign up for the SHN Architecture & Design Newsletter from SHN for updates on architecture and design trends, the annual SHN Awards Competition.C Construction: In progress CA Senior Living Starts Work on Community Near Philadelphia CA Senior Living — the senior […]

Affinity Appoints New COO Amid Rapid Southeast Growth

Affinity Living Group (ALG) has a new chief operating officer to aid its ongoing expansion throughout the Southeast. The Hickory, North Carolina-based senior living provider on Thursday announced it has appointed Neal Lail as its COO. Lail, who most recently worked as the company’s chief marketing officer, was hired in 2016 as vice president of […]

Affinity Adding 16 New Properties to Portfolio, Developing Medicare Advantage Plan

Affinity Living Group is gaining scale and sophistication. The Hickory, North Carolina-based senior living provider plans to open or break ground on 16 properties this year and is developing a Medicare Advantage plan, although it has not ruled out partnering with an existing plan. Affinity is slated to open six new assisted living communities this year […]

In the Pipeline: Blake Community Coming to Texas; Work Underway for New Affinity Property

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards. Sign up for the SHN Architecture & Design Newsletter from SHN for updates on architecture and design trends, the annual SHN Awards Competition. Construction: Planned New Blake Community Coming to Texas Developer LifeCare Properties and operator Blake Management Group are collaborating […]

Movers & Shakers: Affinity Bolsters Management Team; Leisure Care Names VP for East Coast Expansion

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one year. Visit SHN Jobs today. […]

Slammed by Two Hurricanes, Affinity Living Faces Long Road to Recovery

Hurricanes Florence and Michael have exacted a steep toll on senior living providers throughout the Southeastern United States, including Affinity Living Group. Affinity is the largest provider in the region and one of the largest in the nation, operating more than 140 communities across six states. With about 90 of those facilities in the Carolinas, […]

Transactions & Financings: Welltower’s New NYSE Ticker Symbol

Welltower to Change NYSE Ticker Symbol to “WELL” Health care infrastructure company Welltower, Inc. has announced a change to its New York Stock Exchange (NYSE) ticker symbol, from “HCN” to “WELL.” The Toledo, Ohio-based company will begin trading under “WELL” on February 28. “Welltower owns, manages and has developed the largest network of premium residential senior care […]

Must-Read News: Top-Paid Execs, Occupancy Plunges

Happy Monday, Senior Housing News readers! Jimmy Buffett played Wrigley Field in Chicago this weekend. Unfortunately, we didn’t get a chance to interview him about his planned 55-plus active adult mixed-use community in Florida, but hearing his tunes up-close certainly made us want to eat cheeseburgers and drink margaritas. Meanwhile, to ensure you’re fully caught […]