While the senior living industry experienced unprecedented challenges during the course of the COVID-19 pandemic, one company has continued to target steady growth and innovation throughout the last two years, having increased its community count to roughly 100. San Diego-based Pacifica Senior Living, a family-owned-and-operated company, has grown its portfolio across the nation, expanding well […]

There is a standard narrative in senior living that the community’s role is to relieve families of a caregiving burden. By assisting with basic needs and managing care, communities give family members an opportunity to be “just the daughter or son again.” But what if that’s the wrong premise altogether? Rather than relief or rescue, […]

To maintain its competitive edge, Merrill Gardens was looking for new ways to improve the company’s marketing efforts. For Vice President of Marketing Amanda Warren, the question was how. Her solution: FURTHER, a leader in AI-powered sales assistants designed to help operators increase occupancy. “We used to have live chat on our website several years […]

It’s a new day in senior living — and the industry’s approach to sales and marketing needs to reflect that, with changes to their funnel and a new perspective on the definition of high performance. “So many of us have fallen into the trap of measuring sales and marketing performance in the same old ways,” […]