To maintain its competitive edge, Merrill Gardens was looking for new ways to improve the company’s marketing efforts. For Vice President of Marketing Amanda Warren, the question was how. Her solution: FURTHER, a leader in AI-powered sales assistants designed to help operators increase occupancy. “We used to have live chat on our website several years […]

It’s a new day in senior living — and the industry’s approach to sales and marketing needs to reflect that, with changes to their funnel and a new perspective on the definition of high performance. “So many of us have fallen into the trap of measuring sales and marketing performance in the same old ways,” […]