A concerted approach to capital deployment has long been a benefit to senior living providers looking to grow or improve upon their existing properties. But with owners battling shrinking budgets while still recovering from COVID-related occupancy declines, capital deployment planning has become essential. The process starts with a basic concept: the project should be clearly […]

The team at The Springs Living in McMinnville, Oregon — which operates 20 senior living communities in Oregon, Montana and Washington — has a firm belief in providing a quality experience for all their residents. The challenge that Director of Marketing Matt Stubblefield faced recently was identifying how to extend a quality experience to prospective […]

The assisted living workforce fell 6.7% from just prior to the COVID-19 pandemic through the start of 2022, according to a recent AHCA/NCAL analysis of U.S. Bureau of Labor Statistics data1. As operators continue to face that decline, they are getting more creative and more tech-savvy with their approach to the industry’s staffing challenge. “Because […]

G5 heard the same question again and again. National marketing data in senior living doesn’t help me — don’t you have anything for my market? “Now that we’re digging into specific metros, we can give each operator a better idea of what a CPC (cost-per-click) or cost-per-acquisition is in their region to benchmark against,” says […]

“We are going to be an owner, operator, developer and acquirer of active adult communities in the western half of the United States. For now, we will only play in the active adult space.” — a senior living president to Senior Housing News, April 2022 Of the major senior housing investment categories, the one hit […]

While the senior living industry experienced unprecedented challenges during the course of the COVID-19 pandemic, one company has continued to target steady growth and innovation throughout the last two years, having increased its community count to roughly 100. San Diego-based Pacifica Senior Living, a family-owned-and-operated company, has grown its portfolio across the nation, expanding well […]

There is a standard narrative in senior living that the community’s role is to relieve families of a caregiving burden. By assisting with basic needs and managing care, communities give family members an opportunity to be “just the daughter or son again.” But what if that’s the wrong premise altogether? Rather than relief or rescue, […]

To maintain its competitive edge, Merrill Gardens was looking for new ways to improve the company’s marketing efforts. For Vice President of Marketing Amanda Warren, the question was how. Her solution: FURTHER, a leader in AI-powered sales assistants designed to help operators increase occupancy. “We used to have live chat on our website several years […]

It’s a new day in senior living — and the industry’s approach to sales and marketing needs to reflect that, with changes to their funnel and a new perspective on the definition of high performance. “So many of us have fallen into the trap of measuring sales and marketing performance in the same old ways,” […]