Winning the Mobile Marketing Game in Senior Housing

For years, the senior housing industry has been working its way to a larger web presence to help drive sales and marketing, but the mobile marketing game is quickly taking over. Senior living providers that aren’t thinking about mobile marketing could be left behind as the fast-paced world of technology evolves around them. While the […]

REIT Launches Initial Public Offering, Reveals $600 Million Pipeline

A real estate investment trust (REIT) with a large post-acute care portfolio has filed for an Initial Public Offering (IPO). Nashville, Tennessee-based MedEquities Real Trust priced an IPO of up to 19 million shares that could bring up to nearly $321 million, according to public filings with the Securities and Exchange Commission (SEC). Share are set […]

Senior Housing Finance Activity: Capital One, Ziegler

Capital One Closes $10.3 Million in FHA Loans to Refinance Two Illinois SNFs Capital One (NYSE: COF) recently announced that it has provided two fixed-rate HUD 232/223(f) loans totaling $10.3 million to refinance a 131-bed skilled nursing facility in Carbondale, Illinois, and a 70-bed skilled nursing facility in Anna, Illinois. The transaction was originated by Senior Vice […]

Developer Blends Talent, Tech to Build Senior Living Brand

The oncoming silver tsunami has attracted a number of new players into senior living, including those from nearby industries such as multifamily and student housing. One such company, Chicago-based CA Ventures, recently took the dive into the senior living pool with a new division, blending its development talent with some well-known operations muscle—and using drone […]

Lyft Inks Partnership to Bring Ridesharing to Seniors

Popular San Francisco-based ridesharing company Lyft has partnered with SPLT, a carpooling app service out of Detroit, to deliver non-emergency medical transportation (NEMT) services to seniors in Michigan—including those who do not have a smartphone.  Through the partnership, seniors can request transportation to and from appointments by submitting their name, pick-up and drop-off locations either by phone, […]

‘Pure Play’ No More: Omega Ups Its Senior Housing Game

When Omega Healthcare Investors (NYSE: OHI) announced that it would be acquiring Aviv REIT (NYSE: AVIV) in 2014, CEO Taylor Pickett described the combined company as the “premier pure-play skilled nursing REIT.” Today, skilled nursing still accounts for the vast majority of the REIT’s roughly 900 properties, but “pure play” may become a stretch as the […]

In the Pipeline: Senior Housing Construction Projects (7/28/16)

(Rendering of Cherrywood Pointe of Minnetonka, located in Minnetonka, Minn. — Photo courtesy of Cherrywood Pointe Senior Living) Construction: Planned Community Will Expand CCRC in Carlisle, Pa. A Presbyterian Senior Living CCRC will begin construction of 12 residential homes for independent living. Green Ridge Village already serves more than 300 older adults in  personal care, […]

E-book: Solving Senior Living’s Staffing Challenge

The senior housing industry is up against a huge challenge when it comes to attracting and retaining team members. It is made even greater in this industry due to the nature of care services being provided as well as the major increase of older Americans who are in need of care. Managers and executives are […]

Spiritual Programming Reaps Long-Term ROI

Many seniors want to their care to address the physical, emotional and spiritual when they move into senior living, but not all memory care providers make a mark on all three aspects of care. One relatively new Tennessee-based senior living operator has made spiritual care a cornerstone of its memory care program. Dominion Senior Living, […]