Pacific Retirement Services CEO: Mission Expansion Top of Mind

This story is part of your SHN+ subscription Sloan Bentley, the new CEO of Pacific Retirement Services, brings with her over 40 years of industry experience to shepherd in the next era of leadership for the organization. As part of its growth plan, the Medford, Oregon-based operator is pursuing partnership and development opportunities, particularly expanding […]

Watermark Retirement CEO: We’re Pivoting from ‘Shrink’ to ‘Grow’ in 2026 as Turnaround Takes Root

This story is part of your SHN+ subscription When CEO Paul Boethel took the reins at Watermark Retirement Communities in April, he outlined a strategy to help the operator find its footing before turning back to external growth. The Tucson, Arizona-based senior living provider implemented multiple changes in sales and marketing this year, including using […]

Senior Living’s Data-Driven Future: How LCS, Priority Life Care, Trustwell are Boosting Margins and Revenue

This story is part of your SHN+ subscription In 2025, senior living operators are making progress in leveraging data and analytical insights into improving revenue generation while growing margins. But these changes haven’t happened overnight, with many senior living companies taking steps to grow their IT infrastructure and build out standalone data models in the […]

‘Some Models Fail’: How Brookdale, Benchmark, Lifespark Are Preparing for Senior Living’s Value-Based Care Future

This article is part of your SHN+ subscription. It seems like value-based care is everywhere in senior living – but managing the risk and reaping the rewards is not as easy as it looks. In 2024, value-based care has become “somewhat of an amorphous term,” according to Kim Elliott, senior vice president and chief nursing […]

Revel Communities COO: Senior Living Industry Still Has Untapped Revenue Opportunities

This article available as part of your SHN+ membership From short-term stays to membership programs that set more creative pricing for residents, the senior living industry can go much bolder when it comes to revenue streams. That’s according to Revel Communities COO and EVP of Resident Experience Danette Opaczewski, who weighed in on the topic […]

Trustwell CEO Cohen: Inflation Has Silver Lining for Margins, Obsolete Buildings a Growing Issue

Under the leadership of senior living industry veteran Larry Cohen, Trustwell Living has refined its playbook and been on a growth trajectory since last year. Cohen believes the company will expand its acquisition platform this year as the company focuses on top-line growth and building back occupancy through intense optimization efforts. He also pointed out […]

CLC CEO: Senior Living Industry Can Trim Costs, Improve Services By Embracing Value-Based Care

The senior living industry has a golden opportunity to embrace value-based care, improve resident outcomes and save money — but more operators must be willing to take the first step. That’s according to Jill Vitale-Aussem, President and CEO of Christian Living Communities (CLC). The Denver-based senior living nonprofit owns nine senior living communities in Colorado, […]