An Inside Look at How One of Senior Living’s Biggest Players is Making a Foray into the Active Adult Market With the always-expanding need for middle-market rental options, any new initiative is newsworthy. So in February 2020 when Welltower (NYSE: WELL) announced welltowerLIVING—a new brand providing affordable 55+ active adult rental apartments with rents starting […]
With the first vaccine clinics now occurring in senior living communities, the new year is starting on a hopeful note. But while the vaccine rollout promises to make 2021 a year of recovery for senior living, the news of another big SPAC deal foreshadows that the next 12 months could also bring significant disruption. Current […]
As this tumultuous year comes to a close, we’re digesting some more big industry news: the departure of Sunrise Senior Living CEO Chris Winkle. Sunrise quietly announced his exit in a press release posted to the company website, and did not offer information about his reasons for leaving or whether his exit indicates any change […]
It’s with great pleasure that I’ll be sharing these exclusive messages as part of your SHN+ membership, as well as regularly offering observations, analysis and opinions based on our reporting and conversations with industry leaders. While senior living providers are again in the trenches as Covid-19 infection rates soar across the United States, industry leaders […]
Middle Market Done Right: Strategies and Solutions from Senior Living Providers The senior living industry has historically provided two product types at opposite ends of the financial spectrum. At the top is a private-pay product that can command high monthly rates for rents and services. At the bottom, government subsidized housing is available for low-income […]
November 2019 Key Takeaways 97% of senior housing professionals believe active adult’s popularity will rise over the next three year 87% of senior housing professionals are currently pursuing active adult, which is a key product for multifamily developers, too Senior housing operators believe their industry is better suited than multifamily to develop active adult Active […]
Key Takeaways Senior living’s penetration rate remains low, and some operators are launching targeted, branded product lines to capture new customers Operators are creating new brands based on price point, acuity, geography, lifestyle, with mixes therein Among pricing models, the middle market is the most challenging to define and, as such, filled with promise Operators […]
In this report you will learn: How senior living can become the power player of primary care — including the value of primary care at home and how medicare advantage and consumer demand are key drivers. Strategies for senior living — and the future of senior living’s primary care collaborations. The new disruptors and disruptions […]
In this report, you will learn: How senior living operators are communicating with residents about dining How they are and applying mainstream food trends in their operations The most used strategies for driving revenue through dining programs How resident interests and preferences are coming into play for operators when designing their dining programs and facilities […]
