Senior living operators have sought to capitalize on the industry’s so-called shift to digital by overhauling their websites, changing web strategies and generally doing things differently than only a few years ago. One big reason for them doing so is that baby boomers are fast approaching, and they are bringing with them new preferences for […]

In 2024, the senior living industry is on track to finally regain pre-pandemic occupancy levels after years of pandemic hardship. But getting there will require a year of focusing on lease-up for many operators.  Operators including Belmont Village, Sodalis Senior Living and Trustwell Living have overhauled sales and marketing to prioritize getting residents through the […]