A dramatic increase in business for a new startup, Cohana, suggests just how much Covid-19 has fueled interest in small home-style senior living. Based in Miramar, Florida — in the Miami/Ft. Lauderdale metro area — Cohana was founded in September 2019 by the husband and wife team of David and Jennifer Phillip. In addition to […]
Category: Sales & Marketing
The coronavirus pandemic’s initial spread throughout nursing homes in the United States continues to color perceptions from prospective residents — and to a lesser extent, their adult children — about the relative safety of long-term care across the spectrum, nearly six months later. As a result, current senior living demand is stemming largely from those […]
Covid-19 has depressed senior living leads, inquiries, tours and move-ins — and that means senior living sales teams can’t afford to let prospects fall through the cracks. Year-over-year, senior living inquires are down 35%, re-inquiries are down 65%, tours are down 26% and move-ins are down 30%, according to data from senior living marketing firm […]
Prospective residents and their loved ones largely have not soured on the idea of moving into a senior living community despite Covid-19, although the pandemic has taken a toll on consumer sentiment. That’s according to a new survey conducted for the American Seniors Housing Association (ASHA) by ProMatura Group, an Oxford, Mississippi-based senior living market […]
The Covid-19 pandemic has prompted a regional senior living provider to reevaluate its value proposition and pivot its operations and marketing. That company is Oakmont Senior Living, a Windsor, California-based provider with 31 communities throughout California and Nevada. The provider, which traditionally focused on high-end amenities and services, found itself in unfamiliar territory when Covid-19 […]
Senior living sales professionals have faced a slew of challenges related to Covid-19, but many are not raising their game to meet the moment. That’s the message from Bild & Company founder and President Traci Bild. She shared the recent experience of a friend whose stepfather was being discharged from a rehabilitation facility and needed […]
Brookdale Senior Living (NYSE: BKD) recently held a “virtual sales rally” involving about 1,800 people, with the goal of helping communities drive occupancy as the Covid-19 pandemic enters its next phase. “The sales rally focused on strengthening our messages on Brookdale’s points of difference with each community’s local story, including facts on how we’ve managed […]
Covid-19 has upended the way that senior living sales teams operate. The good news is that May numbers showed improvement over April — but there are also indications that sales pros are not using their time most efficiently and effectively. These are among the takeaways from a newly released data set from Sherpa, representing information […]
Gone are the days of picture-perfect, well-choreographed tours — at least for now. In the age of Covid-19, senior living sales teams are embracing strategies that emphasize transparency, with the idea that while shiny new amenities or top-notch programming may have sold a resident or their loved ones before the pandemic, senior living customers are […]
In the last 30 days, senior living referral service A Place for Mom developed and beta-tested a new virtual tour application. The app is meant to help communities address pain points that have arisen during the Covid-19 pandemic, A Place for Mom CEO Larry Kutscher told Senior Housing News. Regardless of whether a senior living […]
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