Discovery Senior Living on Thursday announced the launch of a centralized contact center at its home office in Bonita Springs, Florida, which will handle all future senior housing inquiries and better vet them for local sales teams. This is the latest move in what is shaping up to be a year of rapid growth for […]
Category: Sales & Marketing
As they seek to build back occupancy lost during the pandemic, senior living providers across the United States will have to work closely with all their potential referral sources. And with Covid-19 still limiting in-person interactions, Thrive Senior Living took a risk on a creative way to connect: a coffee truck. “Our teams locally have […]
Senior living sales and marketing teams struggled mightily in 2020, but the ongoing vaccination effort is a ray of hope that occupancy will stabilize and begin to grow. Still, the fact remains that the pandemic rages on, and it will be months before providers are truly capitalizing on pent-up demand, Brightview Senior Living Regional Sales […]
Covid-19 forced senior living sales and marketing teams to prioritize the health care component of communities, placing a premium on keeping residents safe and providing quality medical care. For some providers, this has been a complete reversal of strategy from prior to the pandemic, when sales and marketing emphasized a luxury, lifestyle-forward product. And teams […]
Senior living providers rapidly shifted to digital marketing and sales in the midst of Covid-19. Now, they are building on their digital strategies for 2021 and beyond — and while doing so does require more investment, the digital revolution is about much more than increasing spending or buying more online ad space. For its 2021 […]
Co-operative senior housing is weathering the pressures brought on by Covid-19 that are straining resources and operations across the greater industry. Sales of co-operative senior housing shares are strong. Turnovers of available units are selling as fast as they hit the market, and have deep wait lists of prospects waiting to buy. And overall expenses […]
“Last year, we thought that the 2020s would be a transformative decade — what an understatement. 2021 will set forth a new era in health care and senior living at large as a result of the pandemic.” These are the words of Ascension Living President Danny Stricker, but numerous other top executives in the industry […]
While many providers struggled at the outset of the Covid-19 pandemic to maintain leads and move-ins, they have since pivoted to new strategies — mostly virtual — to overcome those hurdles. Virtual tours and remote meetings — once a rarity in the senior living industry — are now commonplace. And providers including Sunrise Senior Living, […]
In the first quarter of 2020, Vitality Living’s Facebook presence had a total of 11,000 impressions. As Covid-19 gripped the United States, however, the Brentwood, Tennessee-based provider began to use the social media platform more aggressively. Senior leadership and executive directors provided daily live updates of its pandemic response across its 16 communities in Alabama, […]
Move-in numbers are approaching “normality” as the Covid-19 pandemic stretches into the fall — and to maintain this trend, senior living providers must stay focused on building and maintaining consumer confidence. That’s according to Larry Kutscher, CEO of A Place for Mom, the largest online referral platform for the industry. The company’s latest survey of […]
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