Wall Street Journal: Aging Boomers Divided on Being Called ‘Perennials’

Some aging baby boomers are rejecting the term “senior citizen,” but potential replacements like “perennial” are not yet gaining widespread traction. Other potential new terms, such as “vintage” and “golden ager,” also aren’t catching on widely, according to an article published Thursday in The Wall Street Journal. Observing that some boomers do not respond well […]

Thrive Senior Living’s Blunt New Ads are Inspired by Chipotle

Advertisements for senior living communities all look relatively similar, and convey more or less the same ideas, Thrive Senior Living President Les Strech tells Senior Housing News. By being decidedly blunt, a new ad campaign from the Atlanta-based provider aims to “cut through the clutter” of bingo-playing seniors staring off into the sunset. Thrive currently […]

Making the Most of Community Events for Prospective Senior Living Residents

A number of senior living community operators host events in their greater communities in the hopes of raising awareness among prospective residents—but in many cases, these events can, and should, be conducted differently. Specifically, some operators are not correctly employing the use of demographic data and knowledge about prospective consumers, according to Valerie Whitman, vice president […]

19% of Calls to Senior Housing Communities Go Unanswered

Senior housing sales and marketing teams are continually trying to perfect their process—but new evidence suggests that there’s far more work to be done. On average, senior housing communities and skilled nursing facilities miss 19% of their incoming phone calls every day, according to new data published in the 2017 Sales & Marketing Benchmark Report from Enquire […]

Senior Living Industry Making ‘Huge Mistake’ By Selling Care

The debate around whether senior housing is primarily a health care or hospitality industry has long raged among operators, owners and marketers—and now, one well-known industry figure says far too many companies have emphasized senior living’s health care component over its hospitality side. In fact, in the eyes of the consumer, senior living has “become […]

Locking Rents Could Be More Gimmick Than Game-Changer in Senior Living

Senior living providers across the country have done some creative things to attract new residents, from installing touch-screen tables in community sales centers to offering potential residents the chance to “try before they buy.” Some tactics are riskier than others, though, including offering locked-in rents in which initial rates are frozen for a set period of time. […]

Letter to the Editor from Don Draper

The following article was written as part of an exercise that required the writer to imagine how Don Draper, the main character from the television show Mad Men, would reinvent senior living advertising.  Dear Editor, Don Draper here.  Remember me? Suave, debonaire, loyal. I read your article, “3 Tips For Better Senior Living Marketing Over […]

10 Most Expensive States for Seniors

Wyoming is famous for its natural beauty, but its expanses of wilderness are one reason it is the toughest U.S. state for seniors to live in, according to recently released rankings that looked at the costs of care and accessibility of services. The Cowboy State ranked No. 38 in the cost of care category on […]

Opinion: Inside the Senior Living Pricing Conundrum

You’d think that obtaining senior living pricing would be easy. Finding the price of a good or service is a pretty straightforward process in most markets. In retail, in hotels, in air travel, restaurants, even hair salons, pricing tends to be listed on the item for purchase or on a menu of services that are […]