Within about the last two years, JEA Senior Living was acquired by investment firm Access Industries and named a new CEO. Now, the Tumwater, Washington-based provider has rebranded as Sinceri Senior Living. “Since the company was founded, there have been countless changes in our industry and around the world,” said CEO Chris Belford, in a […]
Category: Sales & Marketing
This article is an exclusive feature available as a part of your subscription to SHN + Determining if a market or site is feasible for a business can often be an imprecise science. Demographic studies identify overarching trends within an area such as population, generational breakdowns, household sizes, education and income levels, housing stock, and […]
Based on comments from panelists during two recent webinars, as well as conversations I’ve had in the last few weeks, I believe that two trends are converging in senior living: wellness and psychographics. Specifically, more senior living owners and operators are gathering and analyzing psychographic data to gain deeper insights into consumers. Savvy organizations will […]
Brookdale Senior Living (NYSE: BKD) is undergoing a “sales transformation,” CEO Cindy Baier said during the company’s Q2 2021 earnings call last week. This struck me as a dramatic statement, and Baier went on to say that the sales transformation is one three key pillars of the company’s pandemic recovery plan. So, I was surprised […]
Coming into 2021, many senior living providers hoped that the pandemic had created substantial pent-up demand, which would lead to a rapid occupancy rebound once vaccinations reached critical mass. Over the last two weeks, Q1 financial reports showed positive occupancy trends, but the census gains might not be due to pent-up demand — a topic […]
Senior living sales and marketing teams launched a digital transformation during Covid-19. Providers realized the importance of paid and earned social media to drive lead generation. Virtual tours became the norm as communities across the country contended with lockdowns. And investment in digital platforms continues to increase. Messaging has also evolved at a fast pace. […]
Referral streams that were frozen at the outset of the pandemic are starting to thaw as pent-up demand returns to the industry. Data from senior living sales and technology companies Sherpa and Enquire, along with firsthand accounts from senior living providers, tell the story that many referral sources are returning to life across the industry […]
When the pandemic hit last year, many senior living operators relied on communication and marketing to win the trust of current and prospective residents and their families. But even if operators agree transparency makes the best policy, it’s not always clear what they should say, or how they should say it. Four senior living operators […]
Senior living providers recovering from the pandemic are using discounts and concessions to regain occupancy, raising concerns about price wars as companies across the industry strive to rebuild occupancy. In November 2020, providers such as Five Star Senior Living (NYSE: FVE) were already observing deep discounts and concessions in the market. Other data, including mystery […]
When the Covid-19 pandemic hit, many referral sources wilted — but in the year since, some providers have found a way to keep leads flowing by utilizing digital messaging, harnessing data and investing in less-traditional sales and marketing channels. For example, when more traditional sales methods used by Kendal Corp. lost effectiveness last spring as […]
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