Nonprofits Devise Plan to Take On Symphony Post-Acute Network

The words “Symphony Post Acute Network” can send shivers down the spines of many not-for-profit post-acute providers, and for good reason. The Chicago-based, for-profit post-acute care operator poses fierce competition for several not-for-profits in the Chicagoland area, where it operates most of its 28 buildings—including some newer properties that are state-of-the art. Now, however, not-for-profit […]

Top 10 Healthiest States for Seniors in 2017

Seniors looking to stay in tip-top shape might want to consider moving to communities in the Midwest, the Southwest, or on a tropical island. That’s because the healthiest three states in the union are Minnesota, Utah, and Hawaii, according to the 2017 America’s Health Rankings Senior Report from the United Health Foundation, a private nonprofit […]

You Do You: Marketing to Beat New Competition in Senior Housing

It’s no secret that senior living communities are popping up across the U.S. at a challenging pace. Fresh operators are shaking up markets in cities where new senior housing construction is booming, such as Dallas, Minneapolis, and Atlanta. These days, many operators throughout the country are asking the same question: What should I do if a […]

A Place for Mom, SeniorHousingNet Strike Content-Sharing Agreement

All the senior housing listings on referral website A Place for Mom (APFM) soon will also appear on SeniorHousingNet.com, under the terms of a new agreement. Seattle-based APFM has entered into a strategic relationship with Move, Inc., the parent company of SeniorHousingNet.com, the companies confirmed to Senior Housing News on Monday. The new content-sharing agreement will add […]

These Strategies Produce the Most Assisted Living Move-Ins

Assisted living and memory care providers spending major cash on Internet advertising may want to redirect their marketing to more traditional channels. That’s because Internet inquiries only produce 12% of assisted living and memory care move-ins, according to the 2016 Senior Living Sales & Marketing Benchmarks report from Enquire Solutions. Prospective residents who first contact […]

Cost is Sore Topic for Assisted Living Consumers on Social Media

Senior housing providers are notoriously shy when it comes to sharing pricing information online. It’s likely, however, that assisted living organizations would do well to focus more on cost transparency, as paying for assisted living is a sore topic among many senior care buyers discussing their experiences online. Specifically, 44% of negative online conversations about […]

Safest, Most Affordable Cities for Senior Housing

When it comes to assessing public safety, future senior living residents aren’t necessarily experts. In fact, there are plenty of misconceptions among prospective senior living residents and their families about which U.S. cities are actually safe, according to A Place for Mom Data Scientist Ben Hanowell. With a new report, the Seattle-based senior living referral […]

Why Senior Living Still Struggles with Digital Marketing

When it comes to senior living communities, marketers still favor the tried-and-true. They rank “community website” as the most effective way to market senior communities, but direct mail, in-person events, and print ads follow, beating out digital marketing methods. That’s according to 149 senior living marketing vice presidents, directors, and managers who responded to an online survey conducted in […]

How Assisted Living Can Make Smarter Pricing Decisions

Often, in pricing their various services, assisted living communities wind up “throwing darts” at random—and losing money because of it. But accurately pricing assisted living services is more of a science than a shot in the dark, according to Dana Wollschlager, practice leader at Plante Moran Living Forward. “We’re really, really good at taking care […]