Providers MBK Senior Living, PSL Work Old Leads, Harness Tech in Era of Sales Cycle Disruption

The Covid-19 pandemic injected uncertainty into the typical senior living sales cycle — and in 2022, that hasn’t changed. While operators are hopeful that the industry will settle into a “new normal,” the rise of the omicron coronavirus variant coupled with lingering caution from consumers in some markets are still altering typical sales cycle metrics. […]

Inside Senior Living’s Occupancy Momentum — And How To Sustain It

After Q4 2021 occupancy data came out earlier this month, NIC Chief Economist Beth Mace described the report as “really bullish, encouraging and optimistic.” In the weeks since, my conversations with various operators have confirmed a very positive story for the senior living industry with regard to move-in trends. In this week’s exclusive, members-only SHN+ […]

Aging Media Marketing Trends Q&A with Mary Ann Donaghy, Marketing Strategist, Researcher and Fractional CMO, Insights & Impact

Across senior housing and care settings, the marketing landscape continues to shift along with changing market factors. Through Aging Media Network’s (AMN) annual Aspect Marketing and Advertising Awards program, we recognize the “best of” these efforts each year. AMN is now accepting submissions for the second annual program, aimed to highlight and feature the senior […]

Top Senior Housing Trends for 2022

As 2022 begins, headlines are unfortunately reminiscent of 2020, featuring news of Covid-19 case counts, global disruptions to business and transportation, and even whole cities going into lock down. But for the U.S. senior living industry, history will not repeat itself in 2022. That’s thanks largely to the number of residents vaccinated against Covid-19 and […]

Capital Senior Living Rebrands to Sonida, Maps Future Strategy After $154.8M Infusion

After raising $154.8 million in transactions with Conversant Capital, one of the few publicly traded U.S. senior living operators is not just starting a new chapter but “a whole new book” — with a new name. Dallas-based Capital Senior Living is rebranding to Sonida Senior Living, the company announced Wednesday. When the name change officially […]

BMO: Brookdale, Sunrise, Atria Still Logging Web Traffic Above 2019 Levels

Despite all of the recent disruptions from Covid-19, some of the country’s biggest senior living providers are still logging web traffic above pre-pandemic levels— good news for an industry anxiously awaiting what the coming months will bring. That’s according to BMO Capital Markets analysts Juan Sanabria and John Kim, who analyzed SimilarWeb website data for […]

[Updated] US News to Issue Senior Living Ratings

U.S. News & World Report — which issues influential rankings of hospitals, nursing homes, universities and other businesses — is turning to senior living. The publication plans to rate* U.S. senior living brands based on standardized consumer input gathered through surveys created by Activated Insights. Activated Insights is the organization that is also behind the […]