Why Many Families Experience Assisted Living Sticker Shock

While real estate companies like Redfin and Zillow compile local real estate listings and prices for homebuyers, a similar search function is lacking for seniors and their families seeking assisted living options, creating a disparity—and sticker shock—between the price they expect to pay versus its actual cost, according to research conducted by A Place for […]

How Senior Housing Operators Can Let Employees Do the Hiring

Attracting and retaining talented employees remains a top priority for senior housing operators, but the wide availability of job-search platforms online can tend to feel daunting. Instead of shouting into the void, some operators could find success attracting new employees by using the employees they already have, according to a panel of experts at the recent […]

A Place for Mom Sold to New Private Equity Owners

It’s the end of an era for A Place for Mom (APFM). The company’s previous investor, Warburg Pincus, is selling the senior living referral service for an undisclosed price to global growth equity firm General Atlantic and technology investment firm Silver Lake, both of which will own equal stakes in the Seattle-based company once the […]

Nonprofits Devise Plan to Take On Symphony Post-Acute Network

The words “Symphony Post Acute Network” can send shivers down the spines of many not-for-profit post-acute providers, and for good reason. The Chicago-based, for-profit post-acute care operator poses fierce competition for several not-for-profits in the Chicagoland area, where it operates most of its 28 buildings—including some newer properties that are state-of-the art. Now, however, not-for-profit […]

Top 10 Healthiest States for Seniors in 2017

Seniors looking to stay in tip-top shape might want to consider moving to communities in the Midwest, the Southwest, or on a tropical island. That’s because the healthiest three states in the union are Minnesota, Utah, and Hawaii, according to the 2017 America’s Health Rankings Senior Report from the United Health Foundation, a private nonprofit […]

You Do You: Marketing to Beat New Competition in Senior Housing

It’s no secret that senior living communities are popping up across the U.S. at a challenging pace. Fresh operators are shaking up markets in cities where new senior housing construction is booming, such as Dallas, Minneapolis, and Atlanta. These days, many operators throughout the country are asking the same question: What should I do if a […]

A Place for Mom, SeniorHousingNet Strike Content-Sharing Agreement

All the senior housing listings on referral website A Place for Mom (APFM) soon will also appear on SeniorHousingNet.com, under the terms of a new agreement. Seattle-based APFM has entered into a strategic relationship with Move, Inc., the parent company of SeniorHousingNet.com, the companies confirmed to Senior Housing News on Monday. The new content-sharing agreement will add […]

These Strategies Produce the Most Assisted Living Move-Ins

Assisted living and memory care providers spending major cash on Internet advertising may want to redirect their marketing to more traditional channels. That’s because Internet inquiries only produce 12% of assisted living and memory care move-ins, according to the 2016 Senior Living Sales & Marketing Benchmarks report from Enquire Solutions. Prospective residents who first contact […]