The Covid-19 pandemic injected uncertainty into the typical senior living sales cycle — and in 2022, that hasn’t changed. While operators are hopeful that the industry will settle into a “new normal,” the rise of the omicron coronavirus variant coupled with lingering caution from consumers in some markets are still altering typical sales cycle metrics. […]
Category: Sales & Marketing
After Q4 2021 occupancy data came out earlier this month, NIC Chief Economist Beth Mace described the report as “really bullish, encouraging and optimistic.” In the weeks since, my conversations with various operators have confirmed a very positive story for the senior living industry with regard to move-in trends. In this week’s exclusive, members-only SHN+ […]
Across senior housing and care settings, the marketing landscape continues to shift along with changing market factors. Through Aging Media Network’s (AMN) annual Aspect Marketing and Advertising Awards program, we recognize the “best of” these efforts each year. AMN is now accepting submissions for the second annual program, aimed to highlight and feature the senior […]
As 2022 begins, headlines are unfortunately reminiscent of 2020, featuring news of Covid-19 case counts, global disruptions to business and transportation, and even whole cities going into lock down. But for the U.S. senior living industry, history will not repeat itself in 2022. That’s thanks largely to the number of residents vaccinated against Covid-19 and […]
After raising $154.8 million in transactions with Conversant Capital, one of the few publicly traded U.S. senior living operators is not just starting a new chapter but “a whole new book” — with a new name. Dallas-based Capital Senior Living is rebranding to Sonida Senior Living, the company announced Wednesday. When the name change officially […]
Atria Senior Living and Related Companies have announced that “Coterie” is the brand name for the luxury communities they are developing in San Francisco and New York City, as part of a planned $3 billion pipeline. Real estate investment trust Welltower (NYSE: WELL) is also a partner on the first two Coterie projects. “Coterie is […]
From the effects of the delta variant to a worsening labor crisis, the senior living industry faces myriad challenges — but there are also powerful tailwinds that are propelling a pandemic recovery and should lead to a bright future for the sector. The recent experience of Bild & Company Founder and President Traci Bild illustrates […]
Despite all of the recent disruptions from Covid-19, some of the country’s biggest senior living providers are still logging web traffic above pre-pandemic levels— good news for an industry anxiously awaiting what the coming months will bring. That’s according to BMO Capital Markets analysts Juan Sanabria and John Kim, who analyzed SimilarWeb website data for […]
For many senior living providers, sales cycles changed dramatically as the Covid-19 pandemic took hold last year. With the pandemic’s end still not in sight and the recent dominance of the delta variant, when the industry will settle into a new sales status quo is anyone’s guess. But there are some who see signs emerging […]
U.S. News & World Report — which issues influential rankings of hospitals, nursing homes, universities and other businesses — is turning to senior living. The publication plans to rate* U.S. senior living brands based on standardized consumer input gathered through surveys created by Activated Insights. Activated Insights is the organization that is also behind the […]