The words “Symphony Post Acute Network” can send shivers down the spines of many not-for-profit post-acute providers, and for good reason. The Chicago-based, for-profit post-acute care operator poses fierce competition for several not-for-profits in the Chicagoland area, where it operates most of its 28 buildings—including some newer properties that are state-of-the art. Now, however, not-for-profit […]
Category: Sales & Marketing
Seniors looking to stay in tip-top shape might want to consider moving to communities in the Midwest, the Southwest, or on a tropical island. That’s because the healthiest three states in the union are Minnesota, Utah, and Hawaii, according to the 2017 America’s Health Rankings Senior Report from the United Health Foundation, a private nonprofit […]
It’s no secret that senior living communities are popping up across the U.S. at a challenging pace. Fresh operators are shaking up markets in cities where new senior housing construction is booming, such as Dallas, Minneapolis, and Atlanta. These days, many operators throughout the country are asking the same question: What should I do if a […]
If you’re a senior living provider who wants to get a leg up on your competitors, it might be wise to consult your residents first. That’s according to LCS Development Project Development Manager Ross Nichols and Kimberly Finch Dominy, executive director of Casa de las Campanas, a not-for-profit life plan community in a suburb of San Diego, […]
All the senior housing listings on referral website A Place for Mom (APFM) soon will also appear on SeniorHousingNet.com, under the terms of a new agreement. Seattle-based APFM has entered into a strategic relationship with Move, Inc., the parent company of SeniorHousingNet.com, the companies confirmed to Senior Housing News on Monday. The new content-sharing agreement will add […]
Assisted living and memory care providers spending major cash on Internet advertising may want to redirect their marketing to more traditional channels. That’s because Internet inquiries only produce 12% of assisted living and memory care move-ins, according to the 2016 Senior Living Sales & Marketing Benchmarks report from Enquire Solutions. Prospective residents who first contact […]
Senior housing providers are notoriously shy when it comes to sharing pricing information online. It’s likely, however, that assisted living organizations would do well to focus more on cost transparency, as paying for assisted living is a sore topic among many senior care buyers discussing their experiences online. Specifically, 44% of negative online conversations about […]
When it comes to assessing public safety, future senior living residents aren’t necessarily experts. In fact, there are plenty of misconceptions among prospective senior living residents and their families about which U.S. cities are actually safe, according to A Place for Mom Data Scientist Ben Hanowell. With a new report, the Seattle-based senior living referral […]
When it comes to senior living communities, marketers still favor the tried-and-true. They rank “community website” as the most effective way to market senior communities, but direct mail, in-person events, and print ads follow, beating out digital marketing methods. That’s according to 149 senior living marketing vice presidents, directors, and managers who responded to an online survey conducted in […]
Often, in pricing their various services, assisted living communities wind up “throwing darts” at random—and losing money because of it. But accurately pricing assisted living services is more of a science than a shot in the dark, according to Dana Wollschlager, practice leader at Plante Moran Living Forward. “We’re really, really good at taking care […]
