On December 17, Arrow Senior Living released a video showing residents in communities throughout its portfolio singing “White Christmas.” The viewer travels a narrative arc about what the holidays mean to residents, all while residents serenade the viewer with Irving Berlin’s classic song. It’s a small example of how there’s no going back to the […]
Category: Sales & Marketing
With resident rates on the rise, many operators have emphasized the need to to demonstrate the value of senior living communities as a way to justify that cost. Doing so is not always easy. Prospects and their loved ones don’t always come to the table with a grasp on what senior living is or why […]
On the cusp of a new year, senior living operators are focused on occupancy and margin recovery — and it all starts with sales. The pandemic changed the way senior living operators connect and engage with prospects, and senior living sales leaders have altered their tactics accordingly. That has resulted in better communication practices, new […]
Insurance giant Genworth (NYSE: GNW) has teamed with serial entrepreneur Timothy Peck on a startup meant to redefine the way older adults connect with housing, services and care. Currently, when older adults and their loved ones are in need, they must start to navigate a system that is “fragmented,” “dizzying,” “overwhelming” and “unfair,” Peck told […]
Senior living operators have spent over the last two years and change clawing back pre-pandemic occupancy levels, and while that process hasn’t been easy, it has in some cases resulted in new best practices. To achieve — and crucially, maintain — occupancy gains, operators are focusing on improving sales processes, supporting sales staff and ensuring […]
Senior living nonprofit Lutheran Senior Services (LSS) has hired its first-ever chief experience officer in a move meant to help to elevate its future offerings for residents. The St. Louis-based organization sees the future of aging services as shifting away from health care and toward wellness — and President and CEO Adam Marles believes that […]
Digital advertising continues to be an important piece of senior living operators’ sales and marketing strategies– but how they are marketing to residents has evolved in 2022. Unlike in the early days of the pandemic, senior living operators now have an effective playbook for reaching older adults that includes more than just emails and Zoom […]
The senior living industry is undoubtedly in a better place in 2022 as operators continue to grow occupancy. But at the start of the third quarter of this year, many are still grappling with the pandemic’s lingering effects. Occupancy is on the rise across the industry, and many senior living operators have reported seeing sales […]
Senior living operators have long looked for new ways to convey quality and differentiate their communities from their competitors. Now, they have another tool in their toolbox. U.S. News & World Report on Tuesday published its first-ever 2022-23 “Best Senior Living,” list, which designates senior living communities as “best” in several categories: Independent living, assisted […]
As a public company, Brookdale’s strategy is in constant view of the rest of the industry. But while industry-watchers get to see the broad strokes, they do not always get details about how strategies were formulated or the specific ways they are executed on the ground. That’s why CEO Cindy Baier’s new book, “Heroes Work […]