Providers Find Rich Stream of Referrals in Community Groups

Primary care physicians, cardiologists and the Lions Clubs International—no, this isn’t a game of “odd man out,” but rather a diversified mix of referral sources senior living operators should consider in their marketing, sales and outreach efforts. Reaching out to community and volunteer-based organizations, like the Lions Clubs, is a fruitful way for senior living operators […]

StoneGate Senior Living Upgrades Referral Management with New Center

StoneGate Senior Living is launching a “Central Intake Center” at its Dallas headquarters, with the goal of achieving increased referrals and move-ins. The new center is focused on medical referrals for StoneGate’s 12 Dallas-area skilled nursing facilities, but the management company ultimately wants to centralize intake for its assisted living communities as well. “We’re going from […]

Assisted Living Offers Deeper Rent Discounts Than Independent Living

Assisted living communities are currently offering steeper move-in discounts than independent living providers, according to data from the National Investment Center for Seniors Housing & Care (NIC). “What we saw is that the monthly rate discount for independent living continues to be less than for assisted living,” NIC Chief Economist Beth Mace told Senior Housing […]

Editor’s Take: What Providers Can Learn from New Social Media Data

Let’s talk about those nasty reviews on Facebook. At this point, senior housing marketers should know, by heart, these step-by-step instructions for interacting with disgruntled family members on the Internet. It’s the same basic, two-and-a-half-step process is hammered home during every marketing session at every senior housing conference—or at least it seems to have been […]

Why Many Families Experience Assisted Living Sticker Shock

While real estate companies like Redfin and Zillow compile local real estate listings and prices for homebuyers, a similar search function is lacking for seniors and their families seeking assisted living options, creating a disparity—and sticker shock—between the price they expect to pay versus its actual cost, according to research conducted by A Place for […]

How Senior Housing Operators Can Let Employees Do the Hiring

Attracting and retaining talented employees remains a top priority for senior housing operators, but the wide availability of job-search platforms online can tend to feel daunting. Instead of shouting into the void, some operators could find success attracting new employees by using the employees they already have, according to a panel of experts at the recent […]

A Place for Mom Sold to New Private Equity Owners

It’s the end of an era for A Place for Mom (APFM). The company’s previous investor, Warburg Pincus, is selling the senior living referral service for an undisclosed price to global growth equity firm General Atlantic and technology investment firm Silver Lake, both of which will own equal stakes in the Seattle-based company once the […]