Digital advertising continues to be an important piece of senior living operators’ sales and marketing strategies– but how they are marketing to residents has evolved in 2022. Unlike in the early days of the pandemic, senior living operators now have an effective playbook for reaching older adults that includes more than just emails and Zoom […]
The senior living industry is undoubtedly in a better place in 2022 as operators continue to grow occupancy. But at the start of the third quarter of this year, many are still grappling with the pandemic’s lingering effects. Occupancy is on the rise across the industry, and many senior living operators have reported seeing sales […]
Senior living operators have long looked for new ways to convey quality and differentiate their communities from their competitors. Now, they have another tool in their toolbox. U.S. News & World Report on Tuesday published its first-ever 2022-23 “Best Senior Living,” list, which designates senior living communities as “best” in several categories: Independent living, assisted […]
As a public company, Brookdale’s strategy is in constant view of the rest of the industry. But while industry-watchers get to see the broad strokes, they do not always get details about how strategies were formulated or the specific ways they are executed on the ground. That’s why CEO Cindy Baier’s new book, “Heroes Work […]
Senior living operators have been enacting changes in operations since the Covid-19 pandemic began, but some adaptations have been fleeting while others have proven longer-lasting. Recent conversations with several executives — including with large providers such as Brookdale, Frontier and Senior Lifestyle — highlight that operators now have committed to new practices across essentially every […]
As senior living operators continue to rebound from the Covid-19 pandemic, some are taking creative steps to invigorate their marketing or to launch new brands. The senior living consumer of today remains the same, but reaching them has changed drastically since the pandemic began in 2020, said Janine Witte, who works as the senior vice […]
Coming out of the Covid-19 pandemic, senior living operators appear to be once again spending more on advertising to reach prospective residents in new ways. G5+Lease Labs, a digital marketing optimization firm and a division of software company RealPage, profiled large metropolitan markets to provide a deep dive on the current state of senior living […]
Even as senior housing providers increase rates due to rising expenses, operators have yet to face widespread pushback from residents, most of whom continue to believe that they are receiving a good value for the amount they are paying. That’s according to survey findings shared with Senior Housing News by Activated Insights, the organization that […]
At a time when the senior living industry still faces much uncertainty, Brookdale Senior Living (NYSE: BKD) executives are bold and bullish in their outlook for 2022. The Brentwood, Tennessee-based provider last week issued its first annual guidance since the start of the Covid-19 pandemic. Brookdale’s FY22 adjusted EBITDA expectations of $240 million to $260 […]
Covid-19 brought about radical changes to the senior living sales paradigm — and for most operators, there is no going back, even if the industry returns to some semblance of normalcy. Old habits die hard, and the senior living industry is still rife with dangerous pitfalls and outdated practices in the way salespeople are trained […]
