Long-term care is quite costly, with senior housing hitting consumers hard in the pocketbook. The introduction of new insurance models, though, could mean the difference between someone’s ability to pay for assisted living and foregoing care altogether. That’s the premise of a new study conducted by the Urban Institute and Milliman Inc. and funded by […]
Category: Sales & Marketing
Changes to a senior’s health status are more likely to prompt a move to a senior living community than any other deciding factor, according to survey findings recently released by Varsity Branding and Asbury Communities. The study, titled “Project Looking Glass III: From The Outside In,” explores the decision-making process behind selecting a senior living […]
Results from Brookdale’s new advertising campaign are in, and it’s good news for the nation’s largest senior housing company. Three weeks in, the Brentwood, Tennessee-based owner/operator has seen inquiries go up by about 15%, compared with the month prior to implementing the campaign. Speaking at the Stephens 2015 Fall Investment Conference in New York on Tuesday, Brookdale […]
From here on out, continuing care retirement communities may be called “Life Plan Communities” — or not. The new term emerged out of a lengthy process spearheaded by LeadingAge and Mather LifeWays, which revealed shortcomings in the “CCRC” terminology. Still, even leaders of the project admit that there’s no telling whether the newly proposed alternative will have staying power. The […]
This week, Senior Housing News readers took a microscope to Ventas’ third-quarter financial results and explored the benefits and pitfalls of rebranding. Readers also learned how immigrant workers could help fill the gaps in the senior living work force. Mainstreet’s New Foray An announcement from Mainstreet caught our attention early Friday. The Indiana-based company that […]
Senior housing providers across the country have found rebranding can fill long-standing vacancies and make their communities relevant again, so it shouldn’t come as a surprise that more and more seem to be taking the plunge. Several high-profile name changes have already occurred within the past year, including The Assisted Living Federation of America (ALFA) […]
The senior housing industry has a problem: one in three people are uncertain what industry terms like assisted living actually mean. Search engine data from Google reveals that older adults are using the Internet to plan for the future, but there’s a gap between what industry people know and the everyday customer. For senior living […]
Brookdale Senior Living (NYSE: BKD) has launched both an internal and external branding initiative, including five television commercials to be aired nationally, featuring real-life associates employed by the senior living giant. The goal is to demystify senior housing for the general public but also to forge a more unified and inspired workforce—which has proven challenging […]
Medical diagnoses and the needs of a caregiving family member are more likely to drive senior living move-ins than social factors, according to new research from third-party referral agent Caring.com. From July 8 to Aug. 10, Caring.com conducted a survey of 2,098 people aimed at examining the caregiver journey. All those surveyed had searched online […]
Senior housing websites can be highly effective in attracting new residents, but some providers might not be using them to the best of their abilities. Luckily, there are some tools that can be employed to quickly and easily convert a site into a lead-generating machine. A July survey conducted by third-party senior living referral company […]
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