SHN+ Report: The New Opportunity in Intergenerational Senior Living

November 2018 Key Takeaways The six trends reshaping intergenerational senior living How the movement of New Urbanism facilitates intergenerational lifestyles The connection between the principles of mixed-use and intergenerational Bold product executions not just in the U.S. but in Canada, London and Singapore The affinity groups that embrace intergenerational households How to execute urban senior […]

SHN+ Report: WelltowerLIVING’s Active Adult and Middle Market Strategy

An Inside Look at How One of Senior Living’s Biggest Players is Making a Foray into the Active Adult Market With the always-expanding need for middle-market rental options, any new initiative is newsworthy. So in February 2020 when Welltower (NYSE: WELL) announced welltowerLIVING—a new brand providing affordable 55+ active adult rental apartments with rents starting […]

SPAC Disruption Coming to Senior Living in 2021

With the first vaccine clinics now occurring in senior living communities, the new year is starting on a hopeful note. But while the vaccine rollout promises to make 2021 a year of recovery for senior living, the news of another big SPAC deal foreshadows that the next 12 months could also bring significant disruption. Current […]

SHN+ Report: The Bull and Bear Cases for Rapid Senior Living Recovery

It’s with great pleasure that I’ll be sharing these exclusive messages as part of your SHN+ membership, as well as regularly offering observations, analysis and opinions based on our reporting and conversations with industry leaders. While senior living providers are again in the trenches as Covid-19 infection rates soar across the United States, industry leaders […]

SHN+ Report: Strategies from Providers Getting Middle Market Right

Middle Market Done Right: Strategies and Solutions from Senior Living Providers The senior living industry has historically provided two product types at opposite ends of the financial spectrum. At the top is a private-pay product that can command high monthly rates for rents and services. At the bottom, government subsidized housing is available for low-income […]

SHN+ Report: The Changing Face of Active Adult Rental

November 2019 Key Takeaways 97% of senior housing professionals believe active adult’s popularity will rise over the next three year 87% of senior housing professionals are currently pursuing active adult, which is a key product for multifamily developers, too Senior housing operators believe their industry is better suited than multifamily to develop active adult Active […]

SHN+ Report: Multi-brand Strategies in Senior Housing

Key Takeaways Senior living’s penetration rate remains low, and some operators are launching targeted, branded product lines to capture new customers Operators are creating new brands based on price point, acuity, geography, lifestyle, with mixes therein Among pricing models, the middle market is the most challenging to define and, as such, filled with promise Operators […]

SHN+ Report: The primary care opportunity in senior living

In this report you will learn: How senior living can become the power player of primary care — including the value of primary care at home and how medicare advantage and consumer demand are key drivers. Strategies for senior living — and the future of senior living’s primary care collaborations. The new disruptors and disruptions […]

SHN+ Report: Senior Living Dining 2020 — An Industry Snapshot

In this report, you will learn: How senior living operators are communicating with residents about dining How they are and applying mainstream food trends in their operations The most used strategies for driving revenue through dining programs How resident interests and preferences are coming into play for operators when designing their dining programs and facilities […]

[New Report] The Changing Face of Active Adult Rental

The age of active adult is here. A new SHN survey of 120 senior housing professionals reveals just how bullish the industry is on active adult: 87% of respondents are currently pursuing active adult apartment rental projects. But with multifamily developers dominating the active adult space, senior housing must face questions about how to engage […]