New Senior Living Quality Standards Focus on 12 Areas

In an industry well-known for fragmented markets with patchwork regulations and standards, one senior housing association is finally seeing its standardization goals come to fruition. National senior living provider association Argentum—formerly known as the Assisted Living Federation of America (ALFA)—has launched its first phase of industry standards. “The creation of these standards [has] encouraged a […]

Why Watermark Communities Are Bankrolling Local Kids

Intergenerational programs among senior housing communities are a popular hit with residents and surrounding communities, providing benefits in many ways and taking shape in several forms. One senior housing provider is opening up about the way it funds and runs its efforts to support local kids, and what the company and its residents gain from it. Watermark […]

Brookdale Shakes Up Executive Suite to Aid Emeritus Integration

Brookdale Senior Living (NYSE: BKD) announced today a change-up at the executive level, which will see the company’s current president and chief financial officer taking on a more active role in operations following the resignation of one chief officer. Brookdale President and CFO Mark Ohlendorf will transition from his current dual roles to an “enhanced […]

Largest Canadian Senior Living Operator Changes Name, Updates Branding

After more than 40 years of providing senior living services to Canadian seniors, Ontario’s largest owner-operator says it’s time for a name change—to one that doesn’t conjure images of a theme park. On May 1, Ontario-based Leisureworld Senior Care Corporation (TSX: LW) officially started doing business as Sienna Senior Living, Inc., a week following the […]

Here’s What Top Senior Living Execs Expect for 2015

As the senior living industry continues to evolve, providers will be pushed to consider the future of their business. However, some of the industry’s leading companies already have a picture of what to expect in 2015. Senior Housing News gathered insight from some of the senior living industry’s top executives in compiling The Biggest Opportunity […]

Why ‘Social Marketing’ Doesn’t Just Mean ‘Social Media’

Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services.  Facebook, Pinterest, Twitter, Instagram — the […]