Fall 2021 Senior Housing Outlook: Operating Perils Loom But Providers See Stability, Growth Ahead

Heading into the final three months of 2021, senior living providers, investors and developers face multiple perils. Occupancy gains have slowed in recent weeks while a labor crisis is worsening, and supply chain disruption continues to drive up construction costs. However, compared to where the industry was a year ago, the view in 2021 appears […]

Mather Launches New Senior Living Wellness Model, Aims for Widespread Industry Adoption

An influential senior living provider and research organization is introducing a new wellness model, with hopes that the approach will gain traction throughout the sector and better attract and serve a rising generation of older adults. The “person-centric wellness model” was developed by Mather, a non-denominational, non-profit organization based near Chicago in Evanston, Illinois. Mather […]

‘Super-Regional’ Providers Will Shape Next Senior Living Era

The expansion of regional senior living providers has been an ongoing trend in 2021. Some of these companies are gaining so much scale, they are becoming “super regionals.” I’ve heard the term “super regional” increasingly this year, including at the recent Argentum conference. This chatter makes sense, as transactions in the last few months have […]

How Senior Living Providers Are Delivering Wellness At Every Price Point

An increasing number of senior living providers are placing wellness at the heart of their operational approach. How that occurs, however, varies by price point. Market-rate and high-end providers have a variety of resources at their disposable but also have a high bar to clear, for residents and family members with high expectations. Middle-market and […]

[UPDATED] CDC Panel Recommends Pfizer Boosters for Older Adults, Director Backs Third Shots for Workers

An advisory group with the Centers for Disease Control and Prevention (CDC) endorsed Pfizer Covid-19 vaccine booster shots for older adults and other people with health risks. Though the panel initially left out people whose occupations may cause them to frequently come into contact with the coronavirus, such as health care workers, CDC Director Rochelle […]

Brookdale Recovery Slowed — But Not Stopped — By Delta Variant, Labor Pressures

The Covid-19 delta variant has slowed Brookdale Senior Living’s (NYSE: BKD) occupancy recovery, which has been on a six-month upward trend. In particular, growth appears to be slowing in states and markets where the delta variant is spreading the fastest, the Brentwood, Tennessee-based owner-operator declared in a 8-K form filed Tuesday with the Securities and […]

Northbridge Pursues Middle-Market Assisted Living, Executes $300M in Covid-Era Transactions

In the last four years, the leaders of Northbridge Companies expanded their focus, including through a new joint venture to serve the middle market. And while the company has experienced challenges related to Covid-19, Northbridge also executed on nearly $300 million in transactions during the pandemic. Now, CEO Jim Coughlin and President Wendy Nowokunski are […]

How Masonicare’s Diversification Strategy Has Paid Off During Covid-19

Masonicare has weathered Covid-19’s operational and revenue pressures in large part due to a diversification strategy the nonprofit senior housing and care provider implemented five years ago. That strategy involved reducing its exposure to skilled nursing, acquiring a senior housing community, and expanding its residential and home- and community-based service segments, President and CEO Jon-Paul […]