Christian Living Communities Continues Evolution With Launch of In-House Marketing Agency, Strategic Review

Christian Living Communities had a foundational year in 2023 with progress made on multiple fronts, including pushing occupancy and financial results past pre-pandemic levels. The Denver-based senior living organization launched its own in-house digital marketing agency, Cappella Digital Marketing Solutions, which CEO Jill Vitale-Aussem said “resulted in significant improvements in lead generation at a lower […]

Operator Sunset Senior Communities Targets Senior Living Growth After Pivot Away from Skilled Nursing

Sunset Senior Communities is poised to continue growing beyond its current four-community count in 2024 following the addition of a new property and the sale of its skilled nursing portfolio.  “It’s been a really busy and exciting time for us,” Sunset CEO Christina Matzke told Senior Housing News. Matzke was named president and CEO of […]

Troubled New York CCRC Set to Change Hands After Bankruptcy 

A continuing care retirement community (CCRC) with a history of financial woes is slated to change hands, with senior living company LCS poised to buy it. The community, known as Harborside and previously Amsterdam at Harborside, in March filed for bankruptcy for the third time in nine years, with LCS winning a five-day auction worth […]

Top Senior Housing Trends for 2024

A new year always brings new challenges and opportunities. In 2024, the senior living industry will have plenty of both. The senior living sector endured a hard year in 2023, starting with multiple stories of operators shutting down or in distress, and ending with assisted living being slammed in the recent Washington Post series. But […]

Brookdale Senior Living Sells Remaining 20% Stake in HCA Venture

Brookdale Senior Living has sold its remaining 20% equity interest in its home health and hospice joint-venture with HCA Healthcare (NYSE: HCA) to HCA for $27 million. Brookdale, the nation’s largest operator with 672 communities in 42 states, confirmed the sale to HCA on Wednesday. The sale comes months after Brookdale CEO Cindy Baier said […]

Senior Living Cap Rates Rise in 2023, Prospect of Supply-Demand Improvement in 2024 

Capitalization rates rose across all senior living product types in the latter half of 2023 as challenges remained stubborn. But the new year should bring more improvement to supply-demand dynamics. That’s according to a new investor sentiment report for the second half of 2024 from CBRE Valuation and Advisory Services. The survey, conducted in October, […]

9 Quotes That Defined Senior Living in 2023 and Suggest What’s In Store for 2024

After a slower start than many operators had hoped in 2023, the senior living industry is poised to regain pre-pandemic occupancy in 2024 – but many of the pandemic era’s challenges still remain. Challenges for the year ahead include finding ways to grow as new development remains tough, navigating lingering high expenses, staffing communities with […]