‘You Have to Be Quick’: How Senior Living Operators Use Social Media to Build Buzz

Senior living operators can struggle to show how rewarding and fun community life can be with prospective residents. Social media can help communities showcase their strengths – if they are fast to the draw, that is. Venice, Florida-based LifeStar Living often holds events where residents can showcase talents and skills, like senior olympic games; and […]

Analyst: Brookdale Senior Living on ‘Right Path’ With Latest Occupancy Gains

Brookdale Senior Living (NYSE: BKD) reported 79.3% weighted average occupancy in February, up 140 basis points from last year , a sign the company could see a re-acceleration of growth in 2025, according to one analyst. Occupancy for the Brentwood, Tennessee-based senior living operator increased by 10 basis points from last month, potentially beating seasonal […]

Solera Senior Living Adds 5 Communities With Acquisition of SageLife

Solera Senior Living has acquired a smaller senior living operator, adding five senior living communities in three states in the process. On Wednesday, Denver, Colorado-based Solera announced it had acquired senior living operator SageLife and its five communities in Maryland, Massachusetts and Pennsylvania. The acquisition grows the operator’s senior living portfolio to 14 properties across […]

BrightStar Acquired By PE Firm Peak Rock, Company’s Senior Living Growth Still Facing Headwinds

BrightStar Care was recently acquired by an affiliate of Peak Rock Capital through a partnership with founder Shelly Sun Berkowitz. BrightStar is one of the largest providers of at-home care in the United States, with a franchise network of more than 400 locations. The company also has a senior living arm, BrightStar Senior Living, which […]

With Growing Waitlist, Blakeford Senior Life Explores Growth Beyond Single Site

Single-site continuing care retirement community (CCRC) Blakeford Senior Life is exploring growing beyond its campus after three decades as a single-site. The Nashville, Tennessee-based company has in 2025 notched a 97% occupancy rate, and is managing a waitlist of more than 200 prospective residents, according to Brian Barnes, president and CEO. “If you want a […]

Brookdale Faces Proxy Fight, With Ortelius Nominating 6 Board Members

Brookdale investor Ortelius Advisors, L.P. has issued a letter to the company nominating six new members to its board, in response to what Ortelius described as “Brookdale’s abysmal performance and chronic undervaluation.” Ortelius Advisors owns 1.3% of Brookdale’s common stock, according to the letter. In the letter, Ortelius noted that Brookdale committed to a turnaround […]

Spring Arbor, Allegro to Join Forces, With New Footprint Spanning 53 Senior Living Communities

Spring Arbor Management and Allegro Management are coming together to form a new senior living operator with 53 communities spanning markets in the eastern half of the U.S. Through the deal, Foundry Commercial is bringing together Spring Arbor and Allegro to form an operator called Allegro Living, which post-combination is set to operate 53 senior […]