More Than Opulence: How Maplewood, Vi, Mather Tie Luxury Into Memory Care

Rich cultural programming, on-demand and concierge services, five-star dining, world-class care — over the years, the senior living industry has clearly defined what luxury looks and feels like. For memory care, that definition is not as clear. Part of the challenge is that the product type is more clinical in nature than independent living given […]

Trilogy ‘Reintegrating’ Synchrony, Bufford Stepping Back from CEO Role

Randall Bufford, CEO of Synchrony Health Services and founder of Trilogy Health Services, is stepping back from his leadership role amid a planned “reintegration” of the ancillary services provider. According to an announcement published Tuesday, Synchrony is joining Trilogy as a business unit rather than remaining a separate company subsidiary. Bufford is dropping his CEO […]

Sinceri Senior Living Deepens Focus on Margins After 7 Quarters of NOI Growth

With seven consecutive quarters of NOI growth, pre-pandemic occupancy levels and staffing challenges moderating, leaders with Sinceri Senior Living see the company on good footing to tackle margins in the second half of 2023 and beyond.  Vancouver, Washington-based Sinceri is building on its current platform of 72 communities through acquisition opportunities rather than development due […]

Salmon Health Pivots to Hospitality in Preparation for Senior Living’s Incoming Generation

Not long ago, Salmon Health and Retirement had a significantly larger skilled nursing footprint. But the company is in the midst of implementing a growth strategy based around greater diversification of services, including in senior living. The Milford, Massachusetts-based operator is investing in a growth platform centered on evolving for the future customers. To help […]

‘A Real Product for the Boomers’: How Operators Are Evolving for Senior Living’s Next Generation

For years, the senior living industry has prepared to meet the needs of the incoming boomers en masse — and yet, the generation’s exact preferences and desires have seemed stubbornly opaque. But a new report released last month by the American Seniors Housing Association (ASHA) and conducted by the ProMatura Group offered a clear window […]

Revel Launches Membership Program, Shifting Away From Traditional Rental Model

Revel Communities has announced the rollout of a new resident membership model and website, with a focus on “self-service, convenience and price transparency.” The Scottsdale, Arizona-based company — which is a division of The Wolff Company — on Wednesday announced the new program, which is being rolled out across the operator’s 13 communities across the […]

Pocket Neighborhood Innovator Rose Villa to Transition CEOs

Rose Villa CEO Vassar Byrd has announced her intention to leave the Pacific Northwest-based life plan community. Byrd, who joined the community 17 years ago, is departing for “new growth and development opportunities” outside of Rose Villa, according to a press release on her coming departure. “I am extremely proud of what we have achieved […]

‘Recalibrating the Business Model’: MorningStar Refines Senior Living Operations for New Era

This article is a part of your SHN+ membership MorningStar Senior Living is making slow but steady operational progress as conditions remain tough and uncertain for senior living companies this year. The Denver-based company and its roughly 45 communities and projects have made headway regaining occupancy since the industry’s census low in 2021. Now that […]

Formation Chairman Whitman: Our New Value-Based Care Model Enters ‘Proof-of-Concept’ Phase with First Property Acquired

This article is a part of your SHN+ membership Chip Gabriel shared some news with me during Senior Housing News’ recent WELLNESS event: The venture he’s undertaking with Formation Capital Executive Chairman Arnie Whitman and other partners recently executed its first acquisition, purchasing a 120-bed assisted living/memory care community in Tennessee. And Gabriel himself is […]