Gone are the days of picture-perfect, well-choreographed tours — at least for now. In the age of Covid-19, senior living sales teams are embracing strategies that emphasize transparency, with the idea that while shiny new amenities or top-notch programming may have sold a resident or their loved ones before the pandemic, senior living customers are […]
Category: Covid-19
Executives with Ventas Inc. (NYSE: VTR) are reducing their salaries and the Chicago-based firm is cutting about a quarter of its corporate staff as part of an effort to maintain financial strength in the midst of the Covid-19 pandemic. The real estate investment trust (REIT) is one of the largest owners of senior housing properties […]
The Covid-19 pandemic has sparked what one analyst is calling a “Great Reset” — and the result has been topsy-turvy for the senior living industry. Investor sentiment may be shifting against senior housing in favor of the once-shunned skilled nursing sector. Related, the pandemic is helping some senior housing owners that have been working for […]
When will the Covid-19 pandemic end? Not anytime soon, according to the leaders behind Aegis Living, New Perspective and Sabra Healthcare REIT (Nasdaq: SBRA). All three companies are making preparations now to position their companies to weather the pandemic for the next 24 to 36 months. For instance, Aegis has formed a “virus council” made […]
Like senior living providers across the nation, Belmont Village has been tested by the coronavirus pandemic. Yet, despite increased costs and operational complexities, Covid-19 is also spurring innovation and could present growth opportunities for the Houston-based provider, according to President Mercedes Kerr. After a decade with Toledo, Ohio-based real estate investment trust Welltower (NYSE: WELL), […]
The coronavirus pandemic continues to pressure operations across the senior living industry. For Capital Senior Living (NYSE: CSU), the crisis could threaten its ability to remain a going concern. The Dallas-based operator’s Q1 2020 earnings raised questions about its financial position if its communities remain secured to non-essential personnel for an extended period of time. […]
As the Covid-19 pandemic drags on and the industry worries its hardest weeks still lie ahead, many are wondering when — or even if — they will receive more support from federal, state or local governments. And, their frustration is rising. Senior living providers and industry associations have been clamoring since the outset of the […]
The nation’s largest senior living provider is making headway in its effort to test its residents and associates for Covid-19, and thus reopen more of its communities to move-ins. Brentwood, Tennessee-based Brookdale Senior Living (NYSE: BKD) has so far tested roughly 20% of the residents and workers at its 741 communities, according to CEO Cindy […]
When the coronavirus pandemic first hit the United States, it inflicted swift and dramatic damage on the U.S. economy as a whole and the senior living industry specifically — but there were hopes of a similarly quick, sharp recovery. Now, those hopes for a “V-shaped” dip and rise have dimmed, and economists and senior living […]
The coronavirus pandemic sent occupancy rates for senior housing and skilled nursing communities on a downward trajectory in April, according to a new intra-quarterly report released Tuesday by the National Investment Center for Seniors Housing & Care (NIC). Senior housing stabilized occupancy among NIC’s 31 primary markets dropped 110 basis points to 88.7% — the […]
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