Affinity Parts With COO, Furloughs 70 Workers In Move Hastened by Covid-19

Affinity Living Group (ALG) has furloughed 70 corporate workers and parted ways with a handful of company leaders — including its COO, Neal Lail. As part of a corporate restructuring, Affinity on Monday parted ways with Lail and its senior vice president of operations. The Hickory, North Carolina-based company also furloughed its senior vice president […]

CCRCs’ Covid-19 Plans Must Handle Large Campuses, Complex Operations

Continuing care retirement communities face unique challenges in responding to the Covid-19 pandemic. Their large sizes, multiple entry points, varying levels of care acuities and layers of government regulations place added pressures on ensuring the safety of residents and containing the spread of the virus if someone tests positive. But providers can adapt their communicable […]

Grassroots Effort #PandemicPals Addresses Senior Living Loneliness During Covid-19

The Covid-19 pandemic is producing indelible images from around the world, from uplifting photos of Italians singing together on their balconies while on lockdown, to heartbreaking pictures of makeshift hospital wards and suffering patients. Taking their place in this photo roll of the crisis: Residents quarantined inside senior living communities, visiting with loved ones on […]

Marketing in the Face of Covid-19: Senior Living Teams Get Creative

The Covid-19 pandemic is disrupting the senior care industry in unimagined ways, and likely will for the foreseeable future. In spite of lockdowns and precautionary measures taken by operators and owners across the country, however, senior living communities remain open for business — and sales and marketing teams are remaining busy but working in drastically […]

How Phoenix Senior Living Is Responding To Covid-19 In Its Community

Last week, Phoenix Senior Living got the news every other provider is dreading right now: three of its residents at a community in Canton, Georgia, had symptoms of Covid-19, the disease caused by the novel coronavirus. Days later, all three had a presumptive positive test result. For the Roswell, Georgia-based senior living provider, the moment […]

Shortage of Supplies Rapidly Worsens In Senior Living as Covid-19 Spreads

Assisted living and skilled nursing facilities across the U.S. already contending with acute shortages in personal protective equipment amidst the evolving Covid-19 pandemic will soon run out of supplies unless drastic and creative actions are taken. Without such action, 20% of assisted living and skilled nursing facilities will run out of PPE inventory within the […]