Marketing in the Face of Covid-19: Senior Living Teams Get Creative

The Covid-19 pandemic is disrupting the senior care industry in unimagined ways, and likely will for the foreseeable future. In spite of lockdowns and precautionary measures taken by operators and owners across the country, however, senior living communities remain open for business — and sales and marketing teams are remaining busy but working in drastically […]

How Phoenix Senior Living Is Responding To Covid-19 In Its Community

Last week, Phoenix Senior Living got the news every other provider is dreading right now: three of its residents at a community in Canton, Georgia, had symptoms of Covid-19, the disease caused by the novel coronavirus. Days later, all three had a presumptive positive test result. For the Roswell, Georgia-based senior living provider, the moment […]

Shortage of Supplies Rapidly Worsens In Senior Living as Covid-19 Spreads

Assisted living and skilled nursing facilities across the U.S. already contending with acute shortages in personal protective equipment amidst the evolving Covid-19 pandemic will soon run out of supplies unless drastic and creative actions are taken. Without such action, 20% of assisted living and skilled nursing facilities will run out of PPE inventory within the […]

Oak Street Brings Innovative Care Model To Assisted Living, Aids Covid-19 Readiness

Assisted living communities that have on-site primary care could gain a range of benefits — including advantages in battling Covid-19. However, bringing primary care into assisted living is not for the faint of heart, according to Brian Cloch, Principal at Innovative Health. “This is really, really hard,” he said, during a recent interview for the […]

New CMS Telehealth Expansion Could Be ‘Very Good’ for Senior Living During Covid-19

The Centers for Medicare and Medicaid Services (CMS) has temporarily expanded telehealth services to include all Medicare beneficiaries, and senior living residents may stand to benefit as a result. CMS announced on Tuesday that Medicare will now pay clinicians to provide telehealth services on a temporary basis for beneficiaries who live across the country, and […]