Covenant, Vitality Join Growing List of Senior Living Brands Hitting Refresh

What’s in a name? For many senior living providers, a whole lot. Across the country, senior living companies are refreshing their corporate branding, and in the process dropping age-related words from their names such as “retirement” and “senior.” Recent examples include Skokie, Illinois-based senior housing nonprofit Covenant Retirement Communities rebranding as Covenant Living, and Franklin, Tennessee-based Vitality Senior […]

Pegasus Launches Turnaround Effort for 36 Former Brookdale Properties

Newly formed operator Pegasus Senior Living is trying to accomplish a difficult feat right out of the gate: taking over a portfolio of 36 underperforming properties from Brookdale Senior Living (NYSE: BKD) and turning them around in a tough operating environment. To accomplish this, Pegasus co-founders Steven Vick and Chris Hollister say that their extensive […]

Senior Star, Sunrise, Erickson Living CCRC Among ‘Best Workplaces’ in Senior Housing

Senior Star, Sunrise Senior Living and an Erickson Living continuing care retirement community (CCRC) are among the top 50 senior housing workplaces in the U.S., according to a new list focused on the aging services sector from Fortune magazine research partner Great Place to Work. The first-ever list, which is currently available online and is set to be published […]

Harbor Retirement Associates Names New CFO

Harbor Retirement Associates (HRA) has promoted its longtime controller to the chief financial officer role. Chris Collins is HRA’s new CFO, the Vero Beach, Florida-based senior living operator announced Wednesday. Collins worked as HRA’s controller for the past six years. He is replacing departing CFO Tom Mitchell, who is leaving the job after six years for […]

Active Adult Community Opens On-Site Brewery to Generate Buzz

If you brew it, they will come. That’s the philosophy behind one active adult community’s decision to open a working brewery on its campus just north of Tucson, Arizona. The nearly 1,000-unit community, SaddleBrooke Ranch, opened a 100-gallon production brewery and hired a brewmaster to run it earlier this year, public radio station KJZZ Phoenix was first […]

Managed Care Opportunity Demands New Mindset, Tech in Senior Living

Some senior living providers need to both shift their mindset and implement new technology, or they will miss an emerging opportunity to partner with Medicare and Medicaid managed care plans and could be behind the eight-ball for years to come. In managed care, private-sector insurance companies receive federal and/or state funds to create benefits packages […]

New ‘Memory Farm’ Offers More Active Style of Dementia Care

When Johanna Jameson began exploring memory care as a research subject for her doctoral dissertation, she returned time and again to gaps in care service, and the difference between physical needs and cognitive ones. Jameson, a care consultant at Alzheimer’s Association out of their national office in Chicago, recognized that the care industry too often […]

Covenant Retirement Communities Rebrands as Covenant Living

One of the largest senior housing non-profits in the U.S. will soon have a new name and logo. Covenant Retirement Communities is set to change its name to “Covenant Living Communities and Services” in 2019, according to an announcement sent Tuesday. The rebranding also includes a new tagline, “Live With Promise,” and a logo that incorporates […]