Senior Living Reviews Rise as First Stop for Online Shoppers

Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services.  Not only are the majority of […]

Last Call: Final Day to Enter for the SHN Design Awards!

The 2014 Senior Housing News Architecture & Design Awards is exclusively sponsored by: Does your community have what it takes? There’s one day left to find out! Friday is the last chance to enter your community in the second annual Senior Housing News Architecture & Design Awards. Nominations are now open for the 2014 competition. […]

The Next 50 Years of Senior Living: Perspectives from a CCRC CEO

It is an accepted truth that senior living is a starkly different business today than it was 50 years ago, especially as shifts in health care, the aging population and consumers’ expectations have forced it to evolve since that time. But while half a century is a long time, the next 50 years of senior […]

Resort ‘On Steroids’ Slated as Start to New LGBT Senior Housing Chain

It’s the perfect senior housing mix: a market ripe for development, an underserved population and a luxury product that will attract affluent clientele. But can a development team largely new to the space get a chain of LGBT-focused luxury senior living communities off the ground? Phillips Development Companies has partnered with Phil Quattrone and Judd […]

Senior Housing Mergers Driven By Strategy, Not Desperation

As affiliations and consolidations accelerate across both the for-profit and nonprofit sectors of senior living, new data show recent merger activity is driven more by strategy than necessity, which commonly drove activity in years past. “While some sponsorship transitions and affiliations have been necessity-driven, due to financial and operational challenges, recent activity has clearly been […]

How Senior Living Is Raising the Next Generation of Leaders

Senior living has come a long way in recruiting and raising good leadership. From the rise of degree programs that are focused in senior living management to operators that have shifted their attention toward hiring practices and community building efforts among both staff and residents, the industry continues to grow its reach in recruiting and […]

Movers & Shakers: Former HCN Chief Joins OnShift Board

Cindy Cassella Joins Team at Massachusetts CCRC  Vista Terrace, the latest addition to the campus of the North Hill continuing care retirement community (CCRC), has hired Cindy Cassella as director of resident support. With nearly than 30 years of nursing and home health experience, Cassella will be responsible for overseeing the services provided by nurses and […]

Why Lying Works in Modern Memory Care Therapy

Therapeutic lying. The phrase might sound counter-intuitive, but in today’s memory care facilities the practice is widely used to promote resident wellness and satisfaction. Rather than explaining the practice as lying when training new staff, however, memory care experts have coined the term “validation therapy” for training purposes and to explain the process to new […]