5 Secrets of a Top-Performing Senior Living Salesperson

Increasing occupancy. It’s the ultimate goal of any senior living salesperson and one which requires a special formula.  There’s a certain amount of balancing that salespeople have to do, focusing on both the wants and needs of prospective residents, as well as the community’s bottom line.  While occupancy levels have risen in recent months to an […]

Newcomers Fight to Disrupt Senior Living Leads Landscape

New competition is crowding into the senior living and care referral space, but whether they’ll be able to conquer the existing industry giants—or even get a corner of the market share—is in most cases to be determined. There’s no denying that A Place for Mom has a firm grasp on “lead generator giant” in the […]

Positive Reviews Double Senior Living Lead Potential

A 5-star rated community is over 100% more likely to get a move than a community with no ratings or reviews, a recent study finds. SeniorAdvisor.com, a ratings and reviews site for the senior living industry, partnered with A Place for Mom (APFM), a senior living referral service, to conduct the ongoing study, and published to-date […]

New Online Consumer Takes Senior Living By Storm As Some Fall Behind

Online shoppers today are not what they used to be. Across many product groups—senior living included—companies and marketers are having to meet the preferences of Internet shoppers and their changing behaviors online. Today, that means general search terms and a high value placed on consumer reviews, according Caring.com, a major senior living search hub. No […]

Most Popular News of the Week: Immigration Program Funds Senior Living Projects

In case you missed it…here are the top five headlines grabbing SHN readers’ attention this week: EB-5 Funding Booms for Senior Living Development—The Immigrant Investor Program is gaining steam as a growing source of funding for senior living developers, some of which include Omega Communities and RockBridge Senior Living. Brookdale to Change Community Names Under […]

Concierge Care Pairs Underserved Seniors With Community Housing

Concierge Care, Inc., a senior housing referral service, has broadened its community outreach with the launch of a volunteer program that helps seniors who lack financial resources find quality care and living options. The “Concierge Care Samaritans” program, which represents more than 10% of the company’s weekly efforts, is an initiative four years in the […]

A Place for Mom Boosts Senior Living Leads Services with New Updates

In efforts to better assist senior living providers in managing and evaluating relationships with prospective residents, lead giant A Place for Mom, Inc. has introduced new enhancements to its proprietary lead management software. New updates to the company’s You’ve Got Leads system include changes in functionality, which aim to drive user productivity and lead conversion […]

Like it Or Not, Senior Housing Online Reviews Are Here to Stay

Whether a company wants its senior living communities to be reviewed or not, it’s going to happen and they need to be prepared. During the Assisted Living Federation of America’s 2013 Conference and Expo, held in Charlotte, N.C. earlier this week, panelists told attendees the number of reviews posted online are only going to increase. “Social […]

Brookdale, Emeritus, Choose Caring.com as Online Lead Source [update]

Several of the largest senior living providers in the U.S. have announced they are partnering with Caring.com for buying of Internet leads. Brookdale Senior Living (NYSE: BKD), Emeritus Senior Living (NYSE: ESC), Benchmark Senior Living, and Senior Star have chosen the online senior living resources as their agency of record for national buying of Internet […]