Most Affordable States for Assisted Living Shed Light on Reaching Middle Market

Developing enough middle-market senior housing to meet anticipated demand over the next decade is shaping up to be a daunting challenge, for myriad reasons. Senior living providers are taking on the challenge with operational innovations, but external forces such as market conditions and regulations also play a significant part in helping or hindering these efforts. […]

What is an Active Adult: Developers Must Gain Clarity on Consumer Profiles

Recently, Sara Kyle came across an image of a new 55-plus active adult community in Florida, and it piqued her interest. Specifically, Kyle — former director of resident experience for Holiday Retirement and founder and principal at LE3 Solutions, a firm specializing in senior living wellbeing programs — wanted to know more about the consumer […]

Strength of Luxury Senior Living Market Holds Lessons for Industry’s Future

Middle-market senior living has commanded a lot of attention recently, with demand set to rapidly expand in the coming years. But luxury senior living continues to hold great appeal for developers, investors, operators and — most encouragingly — consumers. Watermark Retirement is certainly not shying away from the luxury market. The Tucson-based company’s development pipeline […]

Problem Solvers: Discovery, Cascade Living, United Group, Veritas Use Data to Improve Operations

Senior living providers face myriad problems and challenges, particularly in light of the Covid-19 pandemic. But these problems are not insurmountable, and companies across the industry are devising creative solutions. In this series, we’re surveying industry leaders to highlight these actionable solutions. For this edition, we asked leaders with Discovery Senior Living, Cascade Living, The […]

Heritage Communities COO: Pandemic Recovery Is Like Having 14 New Communities

It’s been said that the Covid-19 pandemic has put much of the senior living sector back into lease-up as the battle for occupancy heats up. Heritage Communities COO Amy Birkel knows this all too well. For the Omaha, Nebraska-based senior living operator’s 14 communities, the pandemic has turned back the clock on occupancy. “It’s like […]

How Intergenerational Living Is Shaping New Senior Housing Models Post-Pandemic

Intergenerational housing has become a growing trend within senior living in recent years. But there is a distinction between intergenerational and multigenerational housing that developers and operators need to be cognizant of as they incorporate multiple age groups as a component of larger developments. Additionally, there are lessons from Covid-19 that can be applied to […]

CCRC Resilience By The Numbers: Understanding a Senior Living Covid-19 Success Story

The Covid-19 pandemic put serious pressure on senior living providers’ bottom lines, but for continuing care retirement communities (CCRCs), those headwinds didn’t gust quite as hard. In fact, CCRCs’ resilience will be talked about for years to come, Eric Mendelsohn, CEO of National Health Investors, said in a recent SHN+ TALKS. As that conversation gets […]

The Bottom Line: New CFO Sees 3 Growth Areas for Lifespace Communities

With a reconstituted executive team in place, financial restructuring of one life plan community complete, and occupancy beginning to recover from 2020 lows, Lifespace Communities is now turning its attention to growth. Diversifying service lines and affiliating with smaller providers may be part of its strategy. The West Des Moines, Iowa-based nonprofit affiliated with Senior […]

Pent-Up Demand Remains Elusive But Senior Living Occupancy Begins to Recover

Coming into 2021, many senior living providers hoped that the pandemic had created substantial pent-up demand, which would lead to a rapid occupancy rebound once vaccinations reached critical mass. Over the last two weeks, Q1 financial reports showed positive occupancy trends, but the census gains might not be due to pent-up demand — a topic […]