Hear more insights regarding sales and marketing at the Senior Housing News Sales & Marketing Conference in Bonita Springs, Florida, on Feb. 18 and 19. Buy tickets here. Blog posts, social media, events with free meals – these are among the top tools senior living operators are using in their efforts to educate the general […]
Hear more insights regarding sales and marketing at the Senior Housing News Sales & Marketing Conference in Bonita Springs, Florida, on Feb. 18 and 19. Buy tickets here. Senior living operators are shifting their internal marketing strategies this year in an effort to generate more organic leads – and in some cases, they are changing their […]
If you ask Experience Senior Living CEO Phill Barklow, the senior living industry has an opportunity to kick growth into higher gear in 2025. But industry’s goal to “thrive in 2025” is contrasted with many operating challenges operators face in their plans for new growth. In working to narrow the supply-demand gap as development remains […]
In 2024, senior living operators saw improved occupancy and margin growth but many challenges remain as the industry looks to live out the oft-said mantra of “thrive in ’25.” Many in the industry, especially in the last two years, uttered the phrase, “survive to ’25,” stressing the many challenges operators face in providing care and […]
To say the least, 2024 was a year of change for the senior housing industry. Some of that change came through high-profile transactions that occurred throughout the year. Several of our most-read stories of the year focused on those deals. There were also plenty of personnel changes throughout the year as well, and stories related […]
With positive momentum on occupancy and margin in 2024, the senior living industry is poised to capitalize on incoming demand — but many challenges remain. These challenges include still-tough development conditions as the supply and demand gap widened this year, which led to investors and developers in the space mostly shying away from rapid new […]
Career development and more targeted benefits are among the top ways that senior living operators are seeking to better support employees ahead of 2025. Operators today contend with a range of workforce challenges, including the lack of licensed nursing staff and contend with the steep responsibilities associated with providing care to today’s senior living residents. […]
Some companies and leaders are hesitant to build a full continuum of care for senior living, given the challenges of skilled nursing – not Trilogy Health Services or its CEO, Leigh Ann Barney. The Louisville, Kentucky-based senior living company has a model that includes units ranging from independent living patio homes to skilled nursing and […]
Achieving strong lease-up before and after a community opens is critical for setting the stage for a new project reaching stabilization – and not an easy feat. Operators must contend with local market competition, sometimes within new markets; balance sales and marketing tactics to raise brand awareness; and leverage seemingly every department involved in community […]
This story is part of your SHN+ membership Senior living operators expect continued margin expansion in 2025 – as long as they can continue to entice older adults to move into their communities. Operators including Benchmark Senior Living, Cogir, Discovery Senior Living, Merrill Gardens and Stellar Senior Living have increased margins in 2024, and they […]
