Beztak EVP: Our Future Lies in Personalizing Sales, Prioritizing Lifestyle Options for Residents

By optimizing senior living sales leadership blended with prioritizing dining and lifestyle offerings, Beztak is primed for future growth as the company continues occupancy recovery, according to Executive Vice President of Senior LIving Jason Kohler.  The Farmington, Hills, Michigan-based real estate and property management company operates nine communities across the All Seasons luxury independent living […]

5 Senior Living Operators to Watch in 2024

Editor’s Note: SHN Editor Tim Regan and SHN Reporter Andrew Christman contributed to this article This article is part of your SHN+ subscription Steady recovery amid ever-changing challenges, new operating models to spur innovation, consolidation and partnerships— these are some of the traits of senior living organizations standing out in 2024. Companies are pushing through […]

Why Operators Must Strike a Narrow Balance Between Discounts, Rates in 2024

This article is part of your SHN+ subscription Earlier this month in his State of the Union Address, President Joe Biden lambasted companies engaging in “price gouging” and “shrinkflation.” The president was referring to a practice wherein some companies shrink the amount of goods and services sold without also reducing the price. It’s a phenomenon […]

Belmont Village, Sodalis, Trustwell Evolve Sales Tactics to Improve Lease-Up

In 2024, the senior living industry is on track to finally regain pre-pandemic occupancy levels after years of pandemic hardship. But getting there will require a year of focusing on lease-up for many operators.  Operators including Belmont Village, Sodalis Senior Living and Trustwell Living have overhauled sales and marketing to prioritize getting residents through the […]