Add-on services, wellness programs and technology are just a few key aspects senior living professionals expect will earn their place as senior living mainstays in the following year and beyond. Take computer labs and on-site car rentals, for example. They’re no longer “nice-to-haves,” but are quickly becoming necessities as senior residents expect technology and transportation […]
Category: Featured
Joining other big-name communications providers that have recently entered the senior living business, AT&T (NYSE: ATT) announced this week it is launching into senior care using the support of its national wireless network. AT&T joins the ranks of STANLEY Healthcare, Time-Warner Cable and LG, which have used their service networks to tap into the senior […]
Senior living marketers are zeroing in on prospects’ children as a strategy to counteract delayed transitions into senior housing communities, noting a correlation between adult child involvement and quicker move-ins. “Adult children getting more and more involved than they ever have at the residential level,” said Krista DiGeorge, regional marketing director at Asbury, a not-for-profit senior […]
While the senior living industry tends to view “assisted living” as senior-facing, communities labeled as such cover a broad gamut of resident demographics and characteristics, reveals a new national study. The study, which is the first of its kind, may have strong implications for policymakers and consumers, says Andrew Carle, executive-in-residence and director of George […]
Development of luxury senior housing is not slowing down, despite challenges related to land acquisition and the recent economic downturn. While the economic recession might have hindered the appeal of luxury options for many prospective residents who saw their home values plummet, those in the business say they are not restricting the pace of their […]
Senior living providers are making big bets on dining programs, and they’re seeing their investments and efforts pay off through higher occupancy levels and better response to marketing. Dining services, along with caregiving and management style, have the greatest impact among service types on assisted living community resident satisfaction, according to a recent study from Western […]
Move-ins have tripled and retention rates have improved at a Florida senior living community following the launch of a comprehensive wellness program that addresses the community’s most prevalent risk factors of falls, arthritis, diabetes, cognitive decline, and incontinence. In the 22 months since the Vitality Program was launched, occupancy at 639-unit North Florida Retirement Village, […]
On Thursday, Health Care REIT announced it was buying out Merrill Gardens’ equity stake in 38 senior housing properties for $173 million and entering a triple-net lease with Emeritus Senior Living to manage the portfolio, leaving Merrill Gardens with 26 communities and big reinvestment plans. The move to sell its interest in more than half […]
Recent negative news headlines have brought senior living staff training deficiencies to light. But many providers say they are working with staff on an ongoing basis specifically to provide the level of care their residents need in an environment where those needs are rising. The recent headlines have been abundant: The past couple of months […]
The senior living industry is lacking many foundational elements of professional selling, according to a sales and marketing consultant, and it’s holding the industry back from achieving higher, pre-recession-level occupancy. “I don’t have a crystal ball, but I would safely say there’s no reason [the senior living industry’s] occupancy shouldn’t climb above 91% and higher,” […]
Subscribe
Receive industry updates and breaking news from SHN