Health care real estate investment trusts (REITs) have been the most active investors in senior housing properties of late, dishing out hundreds of millions of dollars to acquire massive portfolios. But the full force of their blockbuster potential may still be yet to come. Currently, health care REITs own about 12% of all the institutional […]
Eighty-three percent of prospective residents and their family members will visit more than one community during their search for senior living. At a time when competitors are popping up left and right, this puts even more pressure on the senior living sales team to conduct a stand-out tour. A recent survey of 1,181 women baby boomers […]
New Senior Investment Group Inc. (NYSE: SNR) announced today that it has entered into an agreement to acquire a 28-property portfolio from affiliates of Holiday Retirement for approximately $640 million. The portfolio, which includes private-pay independent living communities, contains 3,298 units across 21 states with an average occupancy of 88%, according to the company. Holiday […]
Sex abuse cases involving senior living staff against residents often are as baffling as they are complex, making it difficult for operators to respond effectively and humanely to the incidents, and ensure that they do not occur again. And of course, the way a senior living provider reacts to allegations of abuse at the hands […]
Navigating the sea of lead generation strategies is an ongoing challenge for many senior living operators, especially as the Internet produces new ways of reaching prospective residents. Internet leads represent 50% of all new lead generation in the senior living industry, according to new data released by Senior Living SMART, a Web-based marketing resource focused […]
Third-party senior living referral services, which send residents in the direction of operators that pay their fees, are not good for the sector and should be spurned by large operators, according to several prominent CEOs in the senior housing industry. These third-party brokers are “popping up like mushrooms,” Chartwell Retirement Residences President and CEO Brent […]
The importance of a senior living tour is undeniable. For many prospects, it seals the deal to move into a community; but if the tour isn’t done right, it can lead potential residents straight to a competitor’s doorstep. While perfecting the ultimate sales pitch takes practice, insight from tour-takers and tips from one expert reveal […]
The decision to move into senior living is one that takes time — time that senior living providers are often looking to shorten, especially as seasonal occupancy declines drag down operational efficiencies. But with the help of new technology, operators are hoping to significantly cut back on the time it takes for a prospect to […]
The nation’s largest developer of post-acute, transitional care facilities is set to solidify and strengthen its position with a five-year $5 billion development pipeline and a strategy that could lead to another massive deal like last year’s HealthLease sale. Indiana-based Mainstreet has an “identified pipeline” to develop $1 billion in properties each year over the […]
Recognizing that the aging U.S. population is set to drive demand to unprecedented levels, companies that have focused on other kinds of real estate now are turning to senior housing. For instance, recent months have seen multifamily mainstays Alliance Residential and Drever Capital Management enter the senior living space. While these companies are planning ambitious, […]
