How Belmont Village, Primrose, Watermark Are Staffing Up for a Senior Living Sales Boom

The boomers are coming, and future efforts to raise occupancy and increase margins will hinge on hiring and retaining staff, including caregivers, program directors, nurses. Salespeople are a crucial lynchpin. Operators including Primrose Retirement, Belmont Village and Watermark Retirement Communities have revamped sales staffing efforts since the pandemic began roughly five years ago. Through that […]

Senior Housing Executives to Watch: Nominations Open Through Jan. 15

Entries are open through Jan. 15 for the inaugural WTWH Healthcare and Senior Housing News Executives to Watch program. Today’s executives face particularly daunting challenges – and especially promising opportunities. While steering their organizations through high inflation, staffing shortages, tight capital markets and other headwinds, they are also leading the way on transformational changes related […]