Executive Perspectives: Brian McWade, Chief Product and Marking Officer, Sentrics The word “care” is synonymous with senior living. But what does care truly mean, how many applications does it have in the industry — and what is care intelligence? Answering those questions and more in this Senior Housing News Executive Perspectives interview is Brian McWade, […]

Executive Perspectives: Kim Rosengren, CEO of Markentum Brand. Marketing. Lead generation. Lead nurturing. What do they mean in senior living beyond the buzz words? And more importantly, how do the decisions that an operator makes regarding their brand help them convert leads and drive move-ins? Answering those questions and more in this Senior Housing News […]

Executive Perspectives: Kristy Yoskey, VP Market Leader of Senior Living, PointClickCare In this Executive Perspectives interview, Kristy Yoskey sits down with Senior Housing News to talk about the senior living resident experience — how it has changed, what’s driving that change, and how senior living providers need to adapt. From wellness to daily activities and […]

Executive Perspectives: Helen Adeosun, Chief Strategy Officer, Activated Insights In this Executive Perspectives interview, Helen sits down with Senior Housing News to talk about today’s workforce challenges, the portable worker, onboarding and more. This interview is sponsored by Activated Insights. Activated Insights enables long-term and post-acute care providers to make the most of every interaction—for […]