This story is part of your SHN+ subscription The senior living industry is awash in a “perfect storm” of low new supply, high demand, strong rent growth and continued occupancy gains. Those conditions could unlock billions of dollars of capital on the sidelines for new transactions this year. While macroeconomic turbulence in the form of […]
Category: Enterprise Story
Independent living operators can better cater to the incoming generation of older adults, according to Fynn Chief Marketing Officer and industry veteran Tod Petty, but only if they can help them age in place in a more dignified way. Petty believes that older adults entering independent living communities are not downsizing and that they expect […]
Stellar Senior Living Co-Founder and Senior Vice President Adam Benton believes his company has its best-ever opportunities to expand in 2025 and beyond. Midvale, Utah-based Stellar is on a mission to enrich the lives of 10,000 senior living residents, families and employees by 2030, a goal Benton believes the organization can reach through measured growth. […]
Demand for senior living is surging in 2025, and operators are deploying creative incentives and discounts to maximize their occupancy gains in the months ahead. Last year, NIC data showed that, as senior living rent growth has slowed, the rate of steep discounts has picked up. At the same time, the new community construction has […]
This article is part of your SHN+ subscription The senior living industry is finally finding real uses for AI, and value-based care is continuing to gain steam as operators ink new partnerships. My colleague Austin Montgomery recently illustrated how senior living marketing and sales teams are using artificial intelligence in 2025, from roleplaying without human […]
This story is part of your SHN+ subscription. The Aspenwood Company is in 2025 going deeper into technology with new investments and partnerships – but President Heather Tussing is hesitant of adopting new tech without a clear plan forward. The Houston-based senior living operator is for example wary of adopting products just because they have […]
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This story is part of your SHN+ subscription The senior living industry is undergoing a margin reset, and Frontier Senior Living CEO Greg Roderick sees a fresh opportunity to analyze and trim expenses across the company’s balance sheet. Roderick is not shy about advocating for the value of senior living communities and the need to […]
In the quest for higher margins and better care outcomes, some senior living operators are taking a greater role in organizing and providing pharmacy services. While establishing a standalone business or entering into a new JV partnership to provide pharmacy services is operationally intensive, doing so can unlock a new revenue stream, not to mention […]
This story is part of your SHN+ subscription There is plenty of demand ahead for senior living operators in 2025 and beyond, but that doesn’t mean companies are rushing to expand just for growth’s sake. Even as demand swells and average senior living occupancy rises, operators must slow down and take a more thoughtful approach […]