This story is part of your SHN+ subscription That path to improving length of stay, which boosts occupancy and operating margin for senior living providers, is not easy to navigate. That’s because senior living operators face myriad challenges in keeping residents satisfied and thriving in their communities. Providers must develop sound operations with unique lifestyle […]
This article is part of your SHN+ subscription Last month, I heard something unusual on Welltower’s (NYSE: WELL) Q4 2024 earnings call: CEO Shankh Mitra referring to “underpants gnomes.” The reference came up as he was describing the “fundamental misunderstanding” that senior living developers seem to have when talking about opportunities ahead. He compared their […]
“I’m not ready to move in” – it’s a common refrain among prospects going through the senior living sales journey. Often this is a result of the fact that older adults don’t know exactly what senior living entails or why they would need it. “Everyone says I’m not ready yet. But, what’s their reasoning?” said […]
This article is part of your SHN+ subscription The senior living industry is much more optimistic in 2025 about the demand at its doorstep in the form of the baby boomers – but there is still a lingering disconnect between recognizing that demand and actually meeting it. That was among my big takeaways a week […]
On Sunday, Welltower (NYSE: WELL) announced it is acquiring a portfolio of communities managed by Amica Senior Lifestyles in Canada for a deal equivalent to almost $3.2 billion USD. Welltower is with the deal gaining 38 “ultra luxury” communities and nine development parcels along with a minority ownership interest in its new operating partner. But […]
This story is part of your SHN+ subscription Ventas (NYSE: VTR) Executive Vice President of Senior Housing and CIO Justin Hutchens is not shy about the opportunity ahead for senior living operators. As he has said before, the population of people aged 80 and older in the U.S. grew 4% in the years after the […]
This story is part of your SHN+ subscription Two major real estate acquisitions announced in the last two weeks are setting a faster pace for senior living investments to come in 2025. Earlier this week, Apollo (NYSE: APO) agreed to acquire Bridge Investment Group, a capital markets company that owns 62 senior living communities as […]
As new construction and development remains hard in 2025, some senior living companies are expanding home-based services as a way to grow and serve more older adults in the meantime. Senior living operators growing home-based services in the year ahead include Goodwin Living, 2Life Communities and Juniper Communities. Providing home-based services, including home care and […]
This story is part of your SHN+ subscription The baby boomers are at the industry’s doorstep, and operators have their work cut out for them meeting that demand. But in 2025, they also should be thinking about the generation that comes after the boomers. Earlier this week, I covered how the senior living industry is […]
This story is part of your SHN+ subscription The senior living industry is in 2025 laser-focused on meeting the wants and needs of the baby boomer generation. But that doesn’t mean operators aren’t already preparing for the residents who come after them. The generation, known as Gen X, is typically defined as those born between […]
