Segmenting Boomers Even More: The Ruppies Are Coming

Yes, Ruppies. That’s the phrase a coined by Coined by author Kyle Ezell, Ruppies–retired urban professionals–are active mature adults and predominantly affluent empty nesters. Mr. Ezell has written a white paper analyzing this demographic and discusses how and where to market to this particular group. After reading the paper, this is clearly geared towards those […]

Images and Pictures That Move Senior Housing Inventory

Image is everything…..even more today than it has been in the past. Many developers and communities are trying to create marketing and advertising material that provides consumers confidence and clarity to support making decisions to move into their facilities such as the Sunrise Senior Housing Financing Options Guide. Creating Results, a generational marketing firm, recently […]

UK Firm Seeks To Build Rural Retirement Community

The Press in the UK, ran an article that talked about how the owners of Shepherds Purse Cheese are looking to construct a £42 million CCRC near their North Yorkshire farm. The project called, Thornton Fields, would be located on 60 acres of their family land near Thornton le Moor and would accommodate up to […]

How Fitch Rates CCRCs And Their Operations: Cliff Notes

Over the last 18 months, the ratings agencies have been criticized for the lack of transparency and more importantly, accuracy, in their ratings of mortgage backed securities. Fitch Ratings last week released its ratings guidelines for CCRCs to explain their logic and criteria for rating individual projects that are associated with their bond offerings. The […]

CCRCs in India: Cheaper Alternative?

This article in Indian Realty News discusses a new senior housing project in India that sounds a lot like a CCRC that specifically targets NRIs (Non Resident Indians) and their real estate needs. The article states that the cost of entrance is approximately 3,000,000 Rupees and a monthly expense of 10,000 rupees for the pleasure […]

University Of Texas Jumps On Senior Housing Bandwagon

Hook ’em Horns. Even though the project was announced back in 2006, the Texas Exes, the former student association, recently contacted us to let us know that it was making progress on completing its 57-acre independent living campus. The Exes have a unique ability to have access to a diverse, loyal group of alumni who […]

EYC Companies Chooses The King Partnership to Market & Sell Exclusive Retirement Community

EYC Companies, Inc. has chosen The King Partnership (TKP) to lead its marketing, public relations and sales efforts for The Landmark at Corbinton, a 55+ Active Adult Community located adjacent to the Corbinton Continuing Care Retirement Community (CCRC). This new neighborhood is situated within walking distance of downtown Hillsborough’s historic district. The Landmark at Corbinton […]

As Municipal Tax Revenues Fall, Senior Housing Deals Get Caught In Money Grab

As real estate tax revenues continue to fall, many municipalities may start reconsidering and / or challenging exemptions or tax breaks that were once offered as part of the the locality’s lure for developers and investors or aggressive stances taken as part of senior housing initiatives. One such example is the high profile, retirement home […]

AEW Selects Horizon Bay To Manage CCRC Properties

Horizon Bay Retirement Living (Horizon Bay), a national seniors housing operator based in Tampa, Florida, announced that it has started managing three continuing care retirement communities (CCRC) in Florida. Regency Oaks in Clearwater, Lake Port Square in Leesburg, and South Port Square in Port Charlotte, have a totalof 1,694 residential units for seniors. The deal […]

Maravilla Scottsdale Has Strong Reservation Deposits & Forms Partnership with Fairmont Scottsdale and Scottsdale Healthcare

Even with the economy down, Maravilla Scottsdale has exceeded early deposit projections by nearly 30 percent in 2008. In response to the unprecedented high demand, the community has now begun the site selection process of its Phase One residences featuring casitas and independent courtyard residences. The Maravilla Sales Team is now meeting individually with these […]