The Bottom Line: HRA Sees ‘Crazy’ Pricing from Competitors

Harbor Retirement Associates (HRA) is focused on high-end communities and programming for residents — and that can help defend against competitors that resort to deep discounts in some markets. But even luxurious services and amenities can only go so far. The Vero Beach, Florida-based operator has 34 communities, some of which have applied strategic concessions […]

12 Oaks CFO Puklicz: Senior Living Operations Need Better Data

Since Greg Puklicz joined 12 Oaks Senior Living in May 2018, he has helped lay the groundwork for a rapid expansion of scale. The family-owned company operates a portfolio of 16 private-pay senior housing communities in Texas and Oklahoma, and is looking to expand to 25 communities over the next two years, he said in […]

Asbury CFO Jeanneret: Innovation Is More Oil Tanker, Less Speedboat

Asbury Communities is known for its innovative programs — but the senior living provider is also careful not to take big risks too quickly. Frederick, Maryland-based Asbury is one of the largest senior living nonprofits in the U.S., with seven senior housing communities in four states. The company has this year touted four technology pilot […]

Capri CFO Ferge: Scale, Unique Programs Help Us In Competition for Talent

Since Kristin Ferge joined Capri Senior Communities in 2016, she has helped lay the foundation for the company’s rapid growth through a mix of new development and acquisitions. Today, the Waukesha, Wisconsin-based company is the largest senior living developer and operator in the state by total number of units, according to 2018 rankings from industry […]

Koelsch CFO Christianson: High Construction, Labor Costs Not Stopping Company’s Growth

As Koelsch Communities breaks ground on new communities at a steady pace, it’s running into some hurdles related to technology, labor and the cost of construction materials. But that’s not slowing the company’s development pace down, according to Dennis Christianson, executive vice president and CFO for the Olympia, Washington-based senior living provider. The company — […]