The Bottom Line: Ohio Living CFO Expects Medicare Advantage To Dominate Within Decade

Although the senior living industry is taking a cautious approach to embracing Medicare Advantage, Ohio Living CFO Bob Stillman believes that the program will lead to a seismic shift in care and payments. “I don’t think there will be straight reimbursed Medicare a decade from now,” he told Senior Housing News. Columbus-based Ohio Living operates […]

The Bottom Line: Civitas Gets Experimental to Alleviate Margin Pressure

Civitas Senior Living launched a lot of experiments to innovate operational practices in 2019, and several of them failed. But that’s not a bad thing, according to CFO Jason Dupont. If approached correctly, even a failed experiment holds valuable lessons, he said. And given that senior living margins are under pressure from labor challenges and […]

The Bottom Line: HRA Sees ‘Crazy’ Pricing from Competitors

Harbor Retirement Associates (HRA) is focused on high-end communities and programming for residents — and that can help defend against competitors that resort to deep discounts in some markets. But even luxurious services and amenities can only go so far. The Vero Beach, Florida-based operator has 34 communities, some of which have applied strategic concessions […]

12 Oaks CFO Puklicz: Senior Living Operations Need Better Data

Since Greg Puklicz joined 12 Oaks Senior Living in May 2018, he has helped lay the groundwork for a rapid expansion of scale. The family-owned company operates a portfolio of 16 private-pay senior housing communities in Texas and Oklahoma, and is looking to expand to 25 communities over the next two years, he said in […]

Asbury CFO Jeanneret: Innovation Is More Oil Tanker, Less Speedboat

Asbury Communities is known for its innovative programs — but the senior living provider is also careful not to take big risks too quickly. Frederick, Maryland-based Asbury is one of the largest senior living nonprofits in the U.S., with seven senior housing communities in four states. The company has this year touted four technology pilot […]

Capri CFO Ferge: Scale, Unique Programs Help Us In Competition for Talent

Since Kristin Ferge joined Capri Senior Communities in 2016, she has helped lay the foundation for the company’s rapid growth through a mix of new development and acquisitions. Today, the Waukesha, Wisconsin-based company is the largest senior living developer and operator in the state by total number of units, according to 2018 rankings from industry […]