Medicaid Could Help Unlock Middle-Market Senior Living — But Policies, MCOs May Not Favor Providers

With their eyes on the huge cohort of lower- and middle-income baby boomers, senior living providers are looking to the Medicaid program as one potential avenue for growth. Large providers such as ALG Senior and Gardant have carved out niches in the Medicaid space, but recent Medicaid policy changes paint a decidedly mixed picture about […]

Willis Towers Watson’s Atkinson: Senior Living Faces Insurance Rate Increases, Capacity Shortages

Even before Covid-19 struck the United States, senior living providers faced challenges related to a hardening insurance market. The pandemic has only added further pressures, and senior living operators are facing rate increases, capacity shortages and coverage retrenchments in 2021. That’s according to the recent Willis Towers Watson Marketplace Realities report for senior living and […]

Assisted Living CNA Pay Grew in 2020, But Turnover Skyrocketed

Assisted living certified nursing assistants (CNAs) earned more in 2020 amid a dramatic increase in employee turnover as the Covid-19 pandemic accelerated. Lead CNAs across the U.S. saw their hourly wages increase by nearly 7.3% in 2020, while hourly pay for CNAs grew by just over 5.7%, according to the most recent Assisted Living Salary […]

Biden Pledges ‘Laser-Focus’ on Vaccines for Residential Care, Targeted Interventions for Assisted Living

One day after President Joe Biden took office, his administration released its national strategy for combating Covid-19. The 200-page plan calls for a “laser-focus” on vaccinating people at highest risk, including older adults and people in congregate settings, as well as “targeted surge assistance” to help contain Covid-19 outbreaks in assisted living. “The United States […]

Best Assisted Living Design of 2020: A Seamless Blend With Pocket Park, Care Continuum

A new senior housing community in the metropolitan Atlanta market highlights a forward thinking approach to senior housing development and design, with inspiration drawn from the local area. Village Park Milton, an $81 million community in Alpharetta, Georgia consists of 50 independent living units, 48 assisted living units, and a dedicated 20-unit memory care unit […]

HHS: Assisted Living Providers to Receive $140M in Phase 3 Provider Relief Expansion

Assisted living providers stand to receive $140 million in the latest round of Covid-19 relief for health care providers from the Department of Health and Human Services (HHS). That is according to an HHS spokesperson, replying to a request for comment from Senior Housing News on Wednesday’s announcement that the agency is expanding its Phase […]

Assisted Living to Benefit as HHS Increases Relief Fund Distribution to $24 Billion

The federal government on Wednesday announced that it is expanding the third phase of Covid-19 relief for health care providers, including assisted living. The Department of Health and Human Services (HHS) is boosting its Phase 3 funding total from $20 billion to $24 billion, after concluding that the initial amount did not sufficiently cover lost […]

Assisted Living Rates Increase 6.15% in 2020 — And Are Set to Go Higher

Spurred by the continuing shortage of skilled labor in senior living and exacerbated by Covid-19, the costs to reside in assisted living in 2020 are significantly higher than the previous year, according to the latest Cost of Care Survey from insurer Genworth Financial (NYSE: GNW). Assisted living costs rose 6.15%, the highest spike among all […]

BrightStar CEO: We Are Cracking the Code on Franchise-Based Senior Living

Entrepreneur Shelly Sun built BrightStar Care into one of the largest home care providers in the United States, and Covid-19 has made her even more bullish on her company’s growing, franchise-based model of senior living. Specifically, she believes that BrightStar Senior Living is meeting the moment by blending efficiencies of scale with a highly personalized […]