The senior living industry has not always had a clear vision of the active adult sector. But with the resilience of many active adult communities during the pandemic, some company leaders are taking a new look at the property type and sizing its potential for long-term growth. That includes Will Purvis, president of Liberty Senior […]
Rental active adult communities were among the senior housing product types with strongest growth rates, prior to Covid-19 — and the segment proved to be very resilient throughout the pandemic. Active adult communities generated more interest from prospective renters, compared to independent living. Sales and marketing teams spent less time converting leads into move-ins. And […]
With price points typically lower than independent living, active adult communities are a natural entry point for middle-market senior housing. But the property type has its nuances, and creating such a community can require a degree of creativity. Just ask Frankie Pane, president and COO of Essex Communities, an Omaha, Nebraska-based operator that pivoted to […]
Opened in Oct. 2020, NorthStar Georgetown is the first active adult community for developer Chalk Hill Ventures — and it will not be the last. “I think there’s a lot more room to run than maybe people realize,” Chalk Hill Founder and President Langford Stuber told Senior Housing News, referring to active adult rental communities. […]
Recently, Sara Kyle came across an image of a new 55-plus active adult community in Florida, and it piqued her interest. Specifically, Kyle — former director of resident experience for Holiday Retirement and founder and principal at LE3 Solutions, a firm specializing in senior living wellbeing programs — wanted to know more about the consumer […]
Having invested in a variety of residential and mixed-use real estate projects across Latin America, Peninsula Investment Group began eyeing the U.S. market about five years ago. The firm settled on a “barbell” strategy focused on student housing and senior housing, having observed the resilience of both types of real estate during the Great Recession. […]
The Covid-19 pandemic continues to take a toll on the senior living industry, but for some active adult providers, the impact has been less severe — and they are hoping that translates into a surge of demand once case counts dwindle. The resiliency of active adult, in terms of move-in velocity and sales leads, complicates […]
The first-ring Chicago suburb of Evanston, Illinois has become a hotbed of real estate development in recent years. One of the town’s newest developments is a 17-story building for active seniors, located near the heart of its downtown core. Avidor Evanston, a 17-story, 169-unit apartment building for residents ages 55 and up, rises from a […]
An Inside Look at How One of Senior Living’s Biggest Players is Making a Foray into the Active Adult Market With the always-expanding need for middle-market rental options, any new initiative is newsworthy. So in February 2020 when Welltower (NYSE: WELL) announced welltowerLIVING—a new brand providing affordable 55+ active adult rental apartments with rents starting […]
Covid-19 complicated Imprint Property Group’s development plans this year, but the company still believes there will be many more opportunities ahead, both for new construction projects and acquisitions in the active adult sector. In the post-Covid era, some owners of active adult properties may choose to exit the space due to slow lease-ups or elevated […]
